GAP the globally recognized iconic casual wear brand, teams up with Medialink Animation International Limited, a wholly owned subsidiary of Medialink Group Limited, the leading dynamic market mover of media content distribution and brand licensing in Asia, to introduce a collection of fashion items featuring … more

From June 8 to July 6, 2021, the Galeries Lafayette Champs-Elysées will host a Pokémon pop-up, to amaze fans of the brand and its most iconic character, Pikachu! An iconic franchise in the world of video games and entertainment, loved by millions of fans of all ages and around the world, Pokémon has … more

Maurizio Distefano Licensing (MDL), which manages licensing in Italy for number of major brands across entertainment, lifestyle, digital content creation and fashion, is again attending as an exhibitor the Bologna Licensing Trade Fair online edition, welcoming an online audience to learn more about its plans … more

Anjar Co. & Becker Associates, the exclusive licensing agency for Wham-O, sign Winning Moves Games USA in a deal to market classic, retro-style Wham-O legacy toys, including Frisbee, Hula Hoop, Super Ball, Hacky Sack, Slip ’N Slide, Trac-Ball, and Boogie Board. The line is scheduled to launch in Spring 2022 … more

Unilever, the leading food company known to create great new products that consumers love, has launched a new Chupa Chups ice cream nationwide in Italy this May. The range of cute mini ice creams is not only inspired by three of the brand’s most popular flavours - lemon, strawberry and cola – for the first … more

To celebrate everyone’s favourite preschool show Peppa Pig, eOne, Hasbro’s global entertainment studio, has announced the brand-new album “Peppa’s Adventures: The Album” to release globally across digital streaming platforms on July 30th. Available in English-language format, the album consists of … more

Kellogg Company has appointed Beanstalk as its exclusive food licensing agency to grow Kellogg’s licensed food and beverage categories in the U.S., Canada, Europe, Japan and South Korea. These categories will be in complement to its core portfolio in cereal, snacks and frozen foods … more

CoComelon, the number one kids show is now part of Maurizio Distefano Licensing’s portfolio of properties. The deal, which was made in February 2021 in partnership with Moonbug, the world’s largest digital kids media company for content creation, has already captured the attention of several additional … more

Perfetti Van Melle just launched a new Chupa Chups collaboration with the famous Korean Designer Cho Eun-ae and the brand Tibaeg, a womenswear label very well known for its soft color blends and ephemeral look as well as its concern for sustainability. Tibaeg has chosen Chupa Chups to add fun … more

Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces the launch of A Blast From The Past capsule in partnership with ViacomCBS Consumer Products. Launched on June 3rd, the collection taps into TOMMY JEANS’s long history of pop culture collaborations, featuring iconic … more

David Gormley the founder of Zephyr Headwear, and creator of the Tokyodachi brand, with over 500 characters including anime versions of many top collegiate mascots and anime collections based on dozens of other themes and activities, is proud to announce the selection of The Brand Liaison to … more

In celebration of two cultural forces — Polaroid and Keith Haring — present an exclusive offering of the Polaroid Now camera and Polaroid i-Type instant film marked with Haring’s signature motifs. Inspired by a shared spirit of democratic creativity and designed to spark inspiration at any turn, Keith Haring and … more

Market leader in Home Décor, Kare Design GmbH have launched their Pets Rock wall art collection and have reported excellent sales results worldwide. Pets Rock quirky artistic characters, from the worlds of music, film, history and fashion, lend themselves perfectly to home decor and appeal to consumers … more

Mark Feldstein & Associates, inc. (MFA), a product development company and importer of innovative home décor, seasonal décor, and giftware is pleased to announce the release of a series of licensed Coca-Cola “1971 Unity Collection” Sound Clocks and Plush Pillows to commemorate the 50th anniversary of the … more

SEGA Europe’s award-winning brand licensing team has today revealed an incredible line-up of new deals for Sonic the Hedgehog. These have been developed by a host of hand-picked industry leaders across a range of key product categories to help celebrate the Blue Blur’s landmark 30th … more

CandyRific announces creative new items for Christmas 2021, along with the return of popular candy novelties that are sure to be a hit on every holiday gift list. Holiday goodies with licenses including The Elf on the Shelf® and M&M’S® brand, along with non-licensed items, are available now for Christmas 2021 … more

Alpargatas, the parent company of Havaianas, Brazilian iconic fashion brand, has teamed up with Animaccord to produce and launch a brand-new collection of flip flops featuring characters of the globally popular cartoon Masha and the Bear. The first licensed baby Havaianas have come onto the market in early … more

Acamar Films’ all-in-one freemium app, Bing: Watch, Play, Learn, is set to expand its successful footprint with upcoming launches in Spain and the Netherlands, indicative of Bing’s accelerating global growth. Initially launched in September 2019, the app – which has been downloaded over 1 million times … more

Azerion, the leading pan-European digital gaming and monetisation company, announces today that it will be the casual gaming partner for IMPS/Lafig, the firm which manages the Smurfs IP. Five new Smurf games will be developed and distributed by Azerion over the next year. The games will be available … more

WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has signed a raft of new European deals for apparel, back-to-school accessories, fast-moving consumer goods (FMCG) and homeware categories featuring the world-famous video game brand – Tetris … more