Hunter and Peppa Pig release their second collaboration, launching just in time for the start of a new school year on 2nd August 2021. After the sell out success of the first collection, Hunter and Peppa Pig continue to celebrate a shared loved of nature, adventures, and of course, jumping in muddy … more

Uncanny Brands, a leader in pop culture products designed to be shared and enjoyed by the whole family, is pleased to introduce Sleep Squad. This brand-new line of products unites sports and entertainment icons with bedding and blankets. The first items to launch are generously sized blankets made from … more

Crikey Chief! The world’s greatest secret agent, Danger Mouse, is celebrating his 40th anniversary this September and Boat Rocker Studios is gearing up with new UK and U.S. licensees and a range of special 40TH anniversary merchandise to mark the occasion … more

Factory Entertainment’s replicas have been designed to capture the best elements of all the variants in a single blended execution. The collectibles company TNG Medical Set Replica has been copied directly from surviving resources in the CBS archives to ensure accuracy. Its development team … more

IMG today announced its licensing representation agreement with PepsiCo for Pepsi®, 7UP®, Cheetos®, Doritos®, Lay’s® and Mountain Dew® has renewed and expanded to include British snack food brand Walkers®. IMG has grown PepsiCo’s consumer products offering significantly since being … more

Playmates Toys and ViacomCBS Consumer Products today announced that ViacomCBS has awarded the global toy company with the licensing rights for action figures, vehicles and ships, role play and other toy categories for all Star Trek properties. Playmates will launch its new Star Trek toy line in 2022 … more

CandyRific has teamed up with M&M’S® brand to offer four seasonal Movie Night Snack Kits each filled with one M&M’S® Milk Chocolate Theater Box of candy, one M&M’S® Peanut Chocolate Theater Box of candy, each with 3.1 oz. of candy, and three bags of gourmet popping corn … more

WildBrain Spark, the premium kids and family AVOD network and digital studio, has published new research in partnership with Ipsos MORI that explores the influence of Generation Alpha – the first fully digital cohort of kids – and how their viewing habits and preferences impact purchasing decisions in US … more

Emmy Award-winning French animation production and distribution company Dandelooo has signed several deals for the enchanting 2D preschool series Little Bear, commissioned by France Televisions and produced by French animation company Supamonks Studio. Ready for delivery, Little Bear … more

For years t-shirts have served as “walking billboards,” a relatively low-cost way for well known and unknown brands to capture new attention. Increasingly, as brands try to tie into the rampant sneaker culture, footwear is playing the same role… more

It is just over four months until Brand Licensing Europe returns in-person to ExCeL London, and the show’s organiser has announced the first wave of exhibiting companies already confirmed to participate in November… more

Studio 100 Media has entered into a licensing agreement with French foodtech start-up Bee’s dream for “Maya the Bee”. The contract was negotiated and concluded by French licensing agency M.J.A. Licensing, which is representing several of Studio 100’s brands in France. Bee’s dream has invented a … more

Perfetti Van Melle group and the international well-known company CASIO have teamed up to develop the sweeter and most fashionable capsule collection of the summer: CASIO BABY-G and Chupa Chups, a range of wrist watches designed by the Spanish fashion artist Maya Hansen for the … more

The Royal Horticultural Society (RHS) has announced a partnership with renowned British fashion brand Oasis for an exclusive limited-edition 27-piece collection of contemporary women’s apparel celebrating the joys of nature and horticulture. Using imagery from the RHS Lindley Collections, the world’s … more

It is just over four months until Brand Licensing Europe returns in-person to ExCeL London, and the show’s organiser has announced the first wave of exhibiting companies already confirmed to participate in November covering a wide range of countries and categories from TV production to movie studios, … more

Building on the successful launch of its licensed Subway Surfersrange in the United States and Canada last year, SYBO Games expanded rights worldwide to Sakar International, the leading wheeled goods manufacturer. This Fall, scooters, hoverboards, skateboards, helmets and protective gear… more

WowWee has announced a master toy agreement with Moonbug Entertainment, the global entertainment company, to produce toys based on the upcoming ARPO Robot Babysitter series. WowWee’s 30+ years as a leading developer of consumer robotics and retail success in the licensed … more

Sesame Workshop, the global nonprofit educational organization behind Sesame Street, has named Medialink Group its licensing agent for the Greater China region including Mainland China, Hong Kong, Taiwan, and Macau. Medialink Group will manage the brand licensing of Sesame Street’s consumer … more

Spin Master Corp., a leading global children’s entertainment company and creators of PAW Patrol, is set to debut a PAW-dropping toy collection for the upcoming feature film PAW Patrol: The Movie, a Spin Master Entertainment production in association with Nickelodeon Movies and distributed by … more

Brandgenuity announced today that it will expand its relationship with Sazerac Company, one of America’s oldest family owned, privately held distillers, to include representation of the Southern Comfort Whiskey brand. The agency has been tapped to accelerate and elevate the licensing program for … more