Brand collaborations have long been a staple of the licensing industry, but they’ve increasingly taken on a life of their own that’s led to some unusual pairings. Consumers appeared willing to slip on Mucinex loungewear or sip Moet champagne from a bottle bearing the designs of streetwear brand Ambush … more

For Major League Baseball (MLB) licensees, the Cleveland team’s move to change its name from Indians to Guardians beginning next season is being executed via a long-standing playbook that lays out a process and timeline designed to leave plenty of time for an orderly transition … more

After the successful launch of the innovative Chupa Chups sweet popcorn by Frit Ravich, the leading Spanish snack company has decided to surprise consumers again by launching yet another amazing flavour, also based on the best-selling flavors of Chupa Chups: the Watermelon Top Corn … more

Floral Street has launched its ‘first of its kind’ collaboration with Van Gogh Museum. Entitled Sunflower Pop, the sustainable fragrance aims to bring to life the optimism of one of the world’s most famous masterpieces – Sunflowers, 1889. The fruity-citrus scent features natural bergamot, mandarin, honey … more

Anderson Entertainment, the company founded by Gerry Anderson – the man behind such iconic shows as Thunderbirds and Space:1999 as well as modern hits like Space Precinct and the 2005 reimagining of Captain Scarlet – has announced the launch of a series of special limited-edition silkscreen prints … more

Health and wellness, long the mantra for consumer products goods (CPG), has become a key ingredient in the pet food business that’s increasingly being led by licensing. While licensing is well established in pet toys and foods – Food Network star Rae Drummond’s Pioneer Woman with Purina and Rachel Rey … more

The outlook for the upcoming Halloween sales season is both cautious and optimistic. Caution is the word when it comes to supply chain issues that have hampered every product category may delay some shipments during the critical 8-10 week sales period. And then there is the question of whether … more

As the first of the major toy companies reporting financial this week, comments by Hasbro’s executives offer the first window into industry conditions as we get nearer to the all-important holiday selling season. Mattel and Jakks Pacific also are reporting earnings this week. Hasbro raised wholesale prices … more

Brand Licensing Europe, in partnership with industry trade association Licensing International, will support the industry as it collectively looks to a post-pandemic future with a ‘What’s Next’ theme weaving throughout the show in 2021. BLE returns this year with a new multi-platform format taking place … more

Perfetti Van Melle group has teamed up with prestigious Malaysian fashion company The dUCk Group, to create a colorful and “POPtimistic” apparel collection featuring the well-known brands dUCk x Chupa Chups. This is a bright, upbeat and unique fashion collection. The complete line of apparel … more

“After the year and half that we have all had, it feels all the more triumphant to be able to announce the finalists in The Licensing Awards 2021 – with the winners being revealed at a physical awards event on 14 September which will be some reunion!” commented Ian Hyder, joint managing director of … more

Today, award-winning inclusive play company PunkinFutz is launching a collection of creative play products and accessories featuring beloved Sesame Street characters. The new line is designed specifically to support children with a broad range of physical, sensory, developmental, and emotional needs … more

Billabong and Wrangler® are pleased to announce the launch of their first-ever collaboration – the Billabong x Wrangler Collection – which celebrates the best of both brands and the exciting result achieved when you put a western spin on vintage surf. The Billabong x Wrangler Collection’s first installment … more

Ahead of its 50 year anniversary, the iconic lifestyle brand Smiley is delighted to announce its partnership with Concept One Accessories, working together on the release of a range of products from headwear, cold weather accessories, wallets, handbags and more, available in five territories … more

Peanuts Worldwide is pleased to announce that the highly accomplished consumer products and brand executive Tim Erickson has been named Executive Vice President of Brand, Peanuts Worldwide… more

BBC Studios, the distributor and licensing agent for the long-running action adventure series Doctor Who, is partnering with Beeline Creative, Hallmark, and Rittenhouse to bring brand new collectibles to fans in the U.S. later this year… more

Bestselling independent publishers Grow Grit Press and Insight Editions have partnered on a publishing program for the best-selling series Ninja Life Hacks that will extend the brand into… more

Innovative, independent trainer label Lavair has announced the official release date for a limited-edition Mega Drive themed collaboration with legendary gaming company, SEGA®… more

As fans start to delight in Spirit Untamed, the next chapter of DreamWorks Animation’s high-stakes adventure about a fearless girl and her beloved wild Mustang, Universal Brand Development launches a dynamic cross-category … more

YWOW Brands, one of the fastest growing toy companies specializing in Novelty Puzzles and Games, have recently collaborated with Hasbro – a global entertainment and play company, to develop an assortment of five different collectible Mini Puzzles based on popular Hasbro Gaming titles… more