Spin Master Corp, a leading global entertainment company, today announced its Bakugan franchise will be the first-ever to premiere a full-length series episode on Roblox, the global online platform that brings millions of people together through shared experiences. Bakugan, the global battling franchise … more

Don't miss the 2021 Licensing International Excellence Awards airing exclusively during Licensing Expo Virtual! 150+ star-studded finalists will compete across 22 categories for the brand licensing industry's most prestigious honor. Register today for Licensing Expo Virtual to see the 2021 Licensing … more

MGM’s Licensing and Consumer Products Division today announced a new initiative, Legally Blonde Turns 21, to commemorate the beloved feature film’s 21st anniversary in 2022. In honor of the iconic first film’s milestone, MGM is building out a broad campaign with merchandising and interactive … more

Concept One Accessories & The Pokémon Company International have teamed up to bring Pokémon luggage, travel accessories, headwear and more to multiple territories across North America. Launching Spring ’22 Pokémon luggage & travel accessories will be available throughout the US and Canada … more

New professionals are entering the licensing industry every day but do you have the training program to prepare them for a career in the business? Licensing International's "Coursework for Licensing Studies" program is the industry's only training ground to become a Qualified Licensing Practitioner … more

There is a truism that underlies our licensing business; simply put “Content Drives Commerce”. Regardless of where the content originates from; Art, Corporate Brands, Entertainment, Publishing, Sports, Toys... all licensed IP products and services are derived from content. From Nike’s swoosh … more

Sixteen months ago, companies in all facets of the licensing community were scrambling to adjust to a world turned upside down. Our webinar on “Creative Solutions to Licensing Issues Caused by Coronavirus” drew the largest attendance of any we’d ever done to that point, as manufacturers, brand … more

MGA Entertainment‘s new range Glitter Babyz introduces Dreamia Stardust, January Snowflake, Lila Wildbloom and Solana Sunburst to nurture doll lovers aged three and above. The new 24cm tall babies have unique head sculpts, big beautiful eyes, sparkles on their eyelashes and glitter in their hair … more

A new NFL edit has touched down at Missguided, with the sports league having worked with Poetic Brands on the original collection inspired by New England Patriots and the Green Bay Packers. Described as the first female-only fashion range for NFL by the online retailer, it says that the aim was to create a … more

For the first time ever, fans will be able to compete in an F1 Esports tournament from 3 August in partnership with Firemonkeys Studio, an Australian-based creative studio of Electronic Arts (EA). Players of Real Racing 3, the mobile game that has set a new standard for simulation racing games, … more

Loungefly, the fan-forward lifestyle brand from Funko, Inc. (“Funko,” or the “Company”), announced its latest partnership with Major League Baseball (MLB), featuring a signature line for the Los Angeles Dodgers, San Francisco Giants, Chicago Cubs, Boston Red Sox and New York Yankees … more

Hasbro, Inc. today announced that Jess Richardson was promoted to Vice President, Global Licensed Consumer Products – Toy & Games. Richardson will lead a newly created global team to continue to mine the full Hasbro IP portfolio to accelerate Hasbro’s broad brand portfolio on a global scale in … more

Leading entertainment and sports agency Creative Artists Agency has signed Squishmallows, the globally successful line of plush characters and toys from Jazwares that have struck a chord with kids and adults alike. The agency will identify and create opportunities for Squishmallows across an array of … more

His scars may run deep, but his love will last forever. Loot Crate is proud to announce the Edward Scissorhands Capsule Collection. The officially licensed Edward Scissorhands line of apparel is designed by renowned artist Dave Quiggle and is a must-have for new and old fans of this beloved cult classic … more

What would the past 18 months have been like without the ability for all of us to browse, punch a few buttons, and have packages appear magically at the front door or mailbox within days, or even hours? And the final piece of that magic trick is being performed by a cadre of workers and brands … more

The first-ever Pets Rock exhibition in Shenzhen, a high-level exhibition of figure, setting and installation art created by Medialink Group and Shenzhen AVIC City DREAMS-ON Mall, has kicked off, officially opening on July 15th! The protagonist of this exhibition is the fashion design brand Pets Rock from … more

Benesse Corporation, the Japanese education services company, and the name behind the enormously successful Kodomo Challenge preschool educational course and its star Shimajiro, has announced the launch of a Shimajiro attraction at a leading Japanese theme park … more

Amazon’s IMDb TV service has acquired the AVOD rights for the CGI-animated series “100% Wolf – Legend of the Moonstone” for the United States. Set to launch exclusively on this platform on August 12th, 2021, the series is produced by Flying Bark Productions in association with ABC Australia … more

For the balance of this year and into 2022 the focus appears to be on smaller escape rooms, family entertainment centers and the like. That’s partly because the costs (from several hundred thousand dollars to upwards of $2 million) are relatively low and many projects can be completed in months, as … more

Global Brands Group North America, which was “running on fumes” when it filed for bankruptcy with a balance sheet “significantly strained” by minimum guarantee payments, is seeking a quick sale of some brands, potentially signaling another wave of retail and fashion labels changing hands … more