Hobie, the iconic outdoor watersports and lifestyle brand, has appointed LMCA as its exclusive brand licensing agency to manage and grow Hobie licensed product and experience offerings in North America and around the globe. With its roots in surfing, skateboarding, sailing, and kayaks, Hobie has … more

Boat Rocker today announced a fresh raft of leading licensees for break-out hit preschool series, Dino Ranch, across key categories for both the U.S., Canada and EMEA. Since its launch in January the series, set on a ‘pre-Westoric’ family dinosaur ranch, has proved a roarsome hit with both audiences and … more

Rollacrit and Asmodee Entertainment are pleased to announce they have entered a licensing partnership to further extend CATAN as a lifestyle brand, with a range of artfully designed apparel, accessories, collectibles and homewares aimed at dedicated and casual CATAN fans alike … more

Mars Wrigley, known for their leading portfolio of iconic brands such as M&M’s, Snickers, Skittles, Starburst, Twix, Dove, Extra and Hubba Bubba, has selected global brand licensing consultancy Brand Central to extend its best-selling brands into new food, beverage and merchandise consumer product … more

The winners of the 2021 Licensing International Excellence Awards were unveiled today in a virtual gathering that brought together nearly 1000 industry executives from around the world to celebrate the best of the best. The 22 award winners from seven countries – China, Finland, France, … more

Fashion designer Isaac Mizrahi is launching a brand new collaboration with Crayola, “Isaac Mizrahi Loves Crayola,” for back-to-school season. The merchandise is designed to inspire and bring joy to both children and adults alike, infusing a burst of color into the day-to-day of all those who shop the … more

Starting in September, kids can sonically connect with their favorite Sesame Street friends through the magic of the Toniebox! Elmo, Cookie Monster, and Abby Caddaby will share the joys of music and healthy habits with kids in the U.S., U.K., and Germany, with Canada soon to come … more

Loungefly, the fan-forward lifestyle brand from Funko, Inc. announced its latest partnership with National Football League (NFL), featuring a signature line of fashion accessories for fan communities of the Dallas Cowboys, Green Bay Packers, Las Vegas Raiders, Pittsburgh Steelers, San Francisco 49ers … more

Mary Nhin, best-selling author of the breakout children’s social emotional wellness series Ninja Life Hacks, surpasses the One Millionth book threshold. After releasing 64 Ninja Life Hacks titles in less than 2 years, including best-selling titles such as Angry Ninja, Positive Ninja, Anxious Ninja … more

The emoji company and Medialink Animation International, which is a wholly-owned subsidiary of Medialink Group, have collaborated once again to work with beauty brand Elizabeth Arden. The co-branded gift box and new packaging launch will help to promote three Elizabeth Arden products in … more

If you’re hitting the road this August with a car full of kids, we have just the thing for you: PAW Patrol on Waze! Starting today, Ryder and his team of Pups can save the day and get you where you’re going on time—no matter what comes your way. To celebrate PAW Patrol: The Movie, the first-ever … more

Panini UK and Ireland are launching their new season NFL/NFL Players Association (NFLPA) sticker collection into the UK and Irish market for a third consecutive year. Panini has now curated another collection of circa 560 stickers and 100 trading cards which feature fan favourites from all 32 … more

Rubies II LLC and National Entertainment Collectibles Association, Inc. (NECA), today announced that they have formed Denuo Novo LLC, a new wholly-owned subsidiary, that will specialize in the creation of high-end collectibles including replica costumes and props from various pop culture franchises … more

Uncanny Brands, a leader in pop culture licensed small appliances has teamed up with Peanuts to bring Snoopy, Charlie Brown, Woodstock and the rest of Charles Schulz’s beloved characters into the kitchen… more

WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has secured a deal with footwear company 33 Joints for a collaboration with the luxury British leather goods brand, OSPREY LONDON… more

With Licensing Expo Virtual a mere week away, the licensing community's leading event is geared up to offer retailers, licensees, manufacturers, and IP owners an unmissable environment to learn, network, and strike deals… more

Two legends collide for a delicious concoction as KOOL-AID and PUMA come together for an apologetically fun footwear and apparel collection… more

Merchantwise Licensing is continuing its distribution partnership with Jasnor (Australia) on behalf of Magic Light Pictures which will see Australia’s leading distributor of toys and gifts continue as the master toy partner for award-winning brands… more

WowWee®, a leading manufacturer of innovative consumer entertainment products and the makers of Fingerlings®, Got2Glow Fairy Finder™ and more, and Nickelodeon Digital Studios today announced a partnership… more

Dr. Seuss Enterprises, a leading global children’s entertainment company, and tonies®, the original screen-free audio entertainment system for young children, announced today that they have signed an agreement to create a line-up of… more