Featured on numerous holiday “Hot Toy” lists, WowWee’s Got2Glow Fairy Finder is one of this year’s most highly desired toys and gifts of the season. The Got2Glow Fairy Finder gives kids the ability to find and catch over 100 virtual fairies across three magical electronic jars. The play experience is … more

BigMouth Inc. is proud to announce its first partnership and licensing agreement with Jazwares, a global leader in toys and licensing, along with its Kellytoy subsidiary on a new collaboration with the Squishmallows brand. Launching in 2022, the first collection will feature accessories for existing … more

Ubisoft, Venum and Fabacus are launching an activation using physical licensed products to unlock digital rewards and experiences for consumers, in a deal brokered by IMG. For the very first time, Fabacus, the global technology business and creator of proprietary technology platform, Xelacore, has … more

Rocket’s stand at Brand Licensing Europe took visitors back in time, as the agency presented the much-awaited new addition to the global sensation that is MGM’s Vikings. And it’s just been announced that the first season of Vikings: Valhalla from global streaming partner, Netflix, will premiere on … more

Emmy Award-winning French animation production and distribution company Dandelooo is set to adapt the hugely successful children’s book series “Gaston’s Emotions” to television. Based on the enchanting books written by author and illustrator Aurélie Chien Chow Chine and published by Hachette Enfants, an … more

RECUR and Care Bears announce they have signed a multi-year NFT partnership to bring the iconic brand of huggable bears from Care-A-Lot into the metaverse. As fans enter the Care Bears metaverse they will not only discover the beloved original bears, but also brand new, never-before-seen … more

Austin-based Alvies, a direct to consumer cowboy boot company, announced today their newest boot, the BFG. The boot was co-designed with Billy F Gibbons as part of a licensing agreement with the legendary ZZ Top frontman. Alvies says the limited-edition boot is a first-of-its-kind collaboration in the … more

Footwear company, Ground Up, announced today their plans to expand their brand portfolio with an icy twist on casual footwear. The new High-Top sneaker design featuring Queens Anna and Elsa from Disney’s “Frozen”, will launch at Journeys Kidz on. The new collaboration will be offered in both Toddler and … more

Uncanny Brands, a leader in pop culture-licensed small appliances, is partnering with Pokémon to launch cooking ware based on the iconic brand. Initial items will all be available as of November 2021. The initial offering includes slow cookers, coffee makers, waffle makers and grilled cheese sandwich makers … more

Merlin Entertainments announced a brand-new, world class, Peter Rabbit TV series attraction which will launch on Blackpool’s famous seafront next year. Based on the much-loved Peter Rabbit animated television series produced by Silvergate Media, the £1 million investment has been 18 months in the … more

In its latest collaboration with leading online ladies wear retailer, Missguided, Poetic Brands has created a range of NFL apparel targeted at young women. The new range encompasses a wide offering of products based around some of the key teams in the NFL, including the New England Patriots and the … more

Home to 170+ exhibiting brand owners and 33 content sessions recorded from the live show and new exclusive ones on-demand, it is the perfect place to kickstart productive conversations and gain new knowledge in preparation for a successful year ahead … more

Recent eyewear deals involving Elton John and Paw Patrol – as well as a spate of developments in the fashion brand segment — are shining a spotlight on a category that’s heavily licensed. The Elton John deal involves both Walmart and its Sam’s Club subsidiary – each will carry distinct SKUs from a … more

If there’s one thing the USPS is known for, it’s dedication. The organization’s legions of employees tirelessly trudge through sweltering heat, bone-numbing cold, and pouring rain to bring customers their mail and parcels. There’s an inherent sense of hardiness associated with USPS employees, which has … more

Attendees to Brand Licensing Europe, which took place at ExCeL London last week, participated in 2,669 pre-booked meetings and many hundreds more arranged spontaneously during the three-day show, resulting in one exhibitor hailing the event a ‘triumphant return’. BLE was back in person after more … more

WildBrain, a global leader in kids’ and family entertainment, has signed a further wave of licensees for both the new and classic Strawberry Shortcake brand, brokered by its consumer products licensing agency, WildBrain CPLG. Additionally, the new Strawberry Shortcake series, Berry in the Big City … more

Lingua Franca and The Beatles / Apple Corps Ltd collaborate for their first ever collection of a limited edition series of cashmere sweaters for adults and children, embroidered with six iconic song titles from The Beatles’ beloved discography including “Here Comes The Sun”, “Let It Be”, ”All You Need Is … more

Emmy Award-winning French animation production and distribution company Dandelooo is delighted to announce pre-sale deals for Season Two of the charming, pre-school series Ernest and Célestine – The Collection, based on the cult books by Belgian author and illustrator Gabrielle Vincent … more

RECUR is thrilled to create a bespoke experience for Hello Kitty fans, someof the most engaged and dedicated fans in the world, to buy, collect and trade Hello Kitty NFTs as digital products and collectables. RECUR is eco-friendly and blockchain agnostic, ultimately enabling the Hello Kitty NFTs to be … more

Inspired by the pivotal doll test conducted by Drs. Mamie and Kenneth Clark in 1947, “More Than Dolls” delves into diversity in the doll category, showcasing the positive impact that the greater availability of diverse dolls has had on Black, Hispanic, Asian girls, while highlighting the strides that still need to be … more