WildBrain CPLG, one of the world’s leading entertainment, sport, and brand licensing agencies, is partnering with Moose Toys to handle representation of the global toy company’s mega-hit, sell-out sales success, Magic Mixies Magic Cauldron, and planned line extensions for the brand … more

Forever 21, a fashion industry leader, has partnered with HB Connections, a full-service company that designs, manufactures and distributes fashion handbags. The bags, including a Hello Kitty-licensed version, will be available in 409 Forever 21 stores nationwide and online at forever21.com … more

Video games and licensing have been long-standing partners, but as the metaverse takes shape that relationship is deepening. To be sure in-game licensing for multi-player titles has been a fast-growing business for several years. But Fortnite, Roblox, Call of Duty and other well-known games have … more

Manchester United today announced a landmark multi-year partnership which will see Tezos, one of the world’s most advanced and sustainable blockchains, featured on the Club’s range of men’s and women’s training kits. Tezos-branded training kit will be worn by the first team squad for the first time … more

Perfetti Van Melle and D1 Milano will spread happiness and color this February with a special watch collection with Chupa Chups, a brand that has become a social statement and Pop Culture Icon among kids, teens and adults. Enter the Chupa Chups x D1 Milano universe through our youthful Nanochrome … more

Four exceptional programmes from Emmy Award-winning animation production and distribution company Dandelooo have been selected as finalists at this year’s Prix Jeunesse International 2022. Selected in the “7 – 10 Years Fiction” category are the half-hour animated short films Mum is pouring rain and … more

Marks & Spencer has collaborated with SmileyWorld to create an exclusive capsule collection of clothing, footwear and accessories for kids, launching in store and online from February 10th. Designed to celebrate positivity, the stylish unisex pieces feature fun, uplifting slogans, with bright eye catching … more

Vans, the original action sports brand and icon of creative expression, has come together with Crayola once again, more than a decade since Vans x Crayola’s very first collaboration in 2010. This time, Vans and Crayola create a colorful collection of footwear, apparel and accessories that has something … more

Oreo, America’s Favority Cookie, has teamed up with Champion for a limited-edition fashion collection. The playful energy of Oreo and Champion’s timeless aesthetics and tried & true heritage make for a collaboration that produces a playful collection that’s got all the drip — and that’s not even from the … more

Mattel, Inc. today announced that its iconic Barbie brand was named the 2021 top global toy property of the year for the second consecutive year and its Hot Wheels Singles 1/64 Assortment was named the 2021 global top-selling toy of the year per The NPD Group, a leading global information company … more

The prestigious Korean beverage company Namyang successfully launched Chupa Chups drinks in 2017 through a license agreement with Chupa Chups. Since 2018, Namyang decided to focus on global markets through a marketing strategy combining Chupa Chups’ global brand power and its varied flavour … more

WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, is expanding its multi‐territory representation deal with Peanuts Worldwide to include the Indian market. Under its recently launched dedicated India office, WildBrain CPLG will build… more

Spin Master Corp. announced content licensing deals for its CG animated preschool series Mighty Express. Continuing to expand the franchise’s global footprint, Mighty Express lays new tracks with broadcast networks POP UK (United Kingdom), SUPER RTL (Germany), TVP (Poland) and Tele-Quebec… more

Alongside the Classic Collection with new sneaker colourways, the latest collaboration also features a Spring Summer Collection of apparel and shoes that feature the Cartoon Network IP dressed in specially-designed tiger costumes that are perfect for the Lunar New Year… more

Award-winning toymaker ZURU has collaborated with Disney to miniaturize some of the most beloved Disney products, in 5 Surprise Mini Brands: Disney Store Edition. Perfect replicas of favorite toys from Marvel, Lucasfilm, Disney Princess, Mickey & Friends, and Pixar offered exclusively by Disney will … more

Mattel, Inc. today announced a multi-year global licensing agreement for the Disney Princess and Frozen franchises. Mattel will have the global licensing rights to develop lines of toys for Disney Consumer Products, Games and Publishing, including fashion dolls, small dolls, and figures. The collection is … more

The Frida Kahlo licensing program continues to grow and Art Ask Agency are pleased to announce the launch of the newly developed food gifting lines by UK licensee Infinity Brands at Spring Fair. The first launch includes 4 biscuit food gift packs, with innovative flavours and 6 different boxes of … more

WCT Malls Management Sdn Bhd, the property investment and management business under WCT Holdings Berhad of Malaysia revealed its exquisite Chinese New Year decoration in collaboration with Chupa Chups, the lollipop brand loved by millions of consumers in Malaysia. Showered in hues of red and … more

Licensing Expo, the world’s largest licensing trade show, will return to Las Vegas from May 24-26, 2022, reconnecting the global licensing industry in person for the first time since 2019. Organized by Informa Markets in partnership with industry trade association Licensing International, … more

Popeye the Sailorman and video game developer Rovio Entertainment today announced a partnership for an all-new, co-branded Angry Birds Friends x Popeye tournament in support of ocean clean-up organization, The SeaCleaners. Running from January 31 to February 6, the tournament … more