Global Amici is thrilled to announce its new partnership with Mr. Puppy — A cool lifestyle brand for people who like dogs and fun. Called “the dog’s answer to Hello Kitty,” Mr. Puppy’s graphic art has been a winner with products. Loved by people of all ages, Mr. Puppy will be featured on Amici Pet food & treat … more

Billabong Women's Europe is pleased to announce the release of its new Billabong × Smiley collection. We're here for all the good vibes in our newest collab with Smiley! A playful eco-conscious collection in an uplifting palette ... packed with groovy prints, a whole lot of flower power softened utility, love … more

Premium sock brand Falke has collaborated with popular confectionary brand Haribo to launch a sustainable sock collection, in a deal facilitated by Haribo’s global licencing partner IMG. Family is very important to both Falke and Haribo. This is seen in the Falke claim “With you every step” and the Haribo slogan … more

This season, embark on an adventure with the Guess Marine capsule collection, filled with timelessly stylish menswear. This maritime-inspired collection draws inspiration from the iconic adventure and fantasy comic series, Corto Maltese, whose Italian licensing program is managed by Maurizio Distefano Licensing … more

Now, for the first time anywhere, a collection of Bing episodes made for movie audiences and with content never before broadcast on TV, will be available for free on TV for all Bingsters. Bing’s Animal Stories contains seven episodes from all four Bing series and other content that was only available in the film … more

As an ambassador for positivity and a sustainable lifestyle, SMILEY, the brand with a smile, which turns 50 this year, takes over the Presidency of the Concours BaByBrand #2022, to support the next generation of sustainable brands that have a real impact on change … more

In connection with the upcoming 50th Anniversary of Hip Hop, Legends Recordings, LLC and their licensing agency, The Brand Liaison, are proud to announce the first wave of apparel and accessories licensing deals celebrating this historic milestone. Partners include Mitchell & Ness, a brand synonymous … more

WildBrain CPLG, a world-leading entertainment, sport and brand licensing agency, has further expanded the extensive licensing programme for Dr. Seuss Enterprises’ beloved property How the Grinch Stole Christmas! with a raft of seasonal partnerships across the UK and Europe. Deals brokered by … more

Acamar Films is pleased to announce that Bing and the Animal Stories will be broadcast on Rai Yoyo at 8:45 a.m. on Sunday, December 11, 2022. Bing, the currently most popular preschool series on the Rai Play digital platform, has been a huge success in Italy since its launch in 2018, thanks in part to the … more

UK kids content and feature film distributor, The Media Pioneers announces a raft of new deals for its range of animation series, expanding its reach to different territories across the globe. Hong Kong entertainment TV channel ViuTV, operated by HK Television Entertainment has acquired the Pay TV … more

Entries for the Brand & Lifestyle Licensing Awards 2023 are now officially open – with next year seeing the event moving to a new venue, as well as introducing a new category. The event – now in its eighth year – will take place on Thursday 27 April 2023, at a lavish afternoon event at … more

Magic Mixies captured the imagination of children all over the world when the Magic Mixies Cauldron launched for Christmas 2021. Instantly becoming the hottest toy of the season, it appeared across Top Toy Christmas lists including Dream Toys, and garnered huge press coverage with stock selling through … more

Rainbow Productions, the world leader in manufacturing bespoke costume character mascots, has announced that it has supplied costumes for a major new launch: the redesigned Seaside Squad characters from Haven, owner and operator of award-winning family holiday parks all over the UK … more

Pure Brands is delighted to announce that the iconic luxury brands St. Moritz and Bally are collaborating on a capsule fashion collection inspired by the world-famous sport of curling. The capsule is available worldwide at selected Bally boutiques, multi-brand stores, online and dedicated winter pop-up stores … more

MGA Entertainment, one of the world’s largest and fastest growing privately held toy and entertainment companies, announced today a collaboration between its popular fashion doll brand, Bratz and the London-based, new-gen fashion brand, Mowalola, on a haute fashion doll collection. Mowalola and … more

Route One Apparel, the area’s original online source for trendy and affordable Maryland pride apparel and accessories, announced today it has reached an official licensee agreement with Morton Salt, Inc. and revealed its first products featuring the iconic Morton Umbrella Girl. With this agreement, Morton Salt … more

Snoop Dogg, entertainment icon and entrepreneur, recently took his iconic name to the next level with an exciting new brand venture – introducing Snoop Doggie Doggs, a new pet accessory line. Created in partnership with SMAC Entertainment and Little Earth Productions, a leading manufacturer of … more

Bamboo bamboo, the UK brand known amongst parents for its premium sustainable tableware, has teamed up with Hasbro, a global branded entertainment leader, to launch the first range of Limited Edition Peppa Pig children’s tableware. Parents will already be familiar with bamboo bamboo’s … more

The second season of the animated series Leo & Tig, represented in Italy by the Maurizio Distefano Licensing agency, has been launched on the series’ official Italian YouTube channel on October 21, 2022. At last, little adventurous fans of the series created by Parovoz Studio and commissioned by … more

Perfetti van Melle has secured significant agreements for Fruit-tella, the natural and tasty sweet brand produced using real fruit juice, and natural coloring flavours. With a focus on the UK and Benelux markets, the full-service international agency Licensing Matters Global, has delivered partners for … more