Leading apparel licensee, Poetic Brands, has partnered with popular animation property, Sunny Bunnies, to expand its preschool offering with a collection of daywear and outerwear based on the happy, colourful bunny characters. Launched originally in 2015 on YouTube, then quickly picked up by the … more

At the start of this March school holidays the Changi Airport in Singapore has opened a spectacular Chupa Chups event that will take place until May 3rd. Families can dive into the delightful world of candy and lollipops at Changi’s Sweetest Treat. Fans of the popular confectionery brand can pose with … more

Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise, announced in February the upcoming release of numerous PREVIEWS Exclusive collectibles, including collectibles featuring Diamond’s 40th-anniversaryth anniversary commemorative logo … more

Award-winning independent animation studio ZAG has partnered with Burger King on a global QSR promotion that features collectible premiums from the pop culture hit Miraculous – Tales of Ladybug and Cat Noir with purchase of a King Jr. Meal. The announcement was made today by Julian Zag, EVP, Global … more

Paddles, the lovable polar bear cub accidentally delivered by the Stork to a frozen River Shannon in Ireland, has now found himself even further from home: in Australia! State-of-the art animation and media company FuturumKids, whose delightful new CGI show for four-to-seven-year-olds … more

The Licensing Awards 2022 cover licensed product launches, licensing activity and licensed retailing execution taking place between 1 June 2021 and 31 May 2022. Entry and judging of all the product categories will once again be done online – the process is quick and easy and means that there is no need to … more

Most often associated with sneaker and streetwear brands, “drops” are increasingly landing across multiple licensed categories. The controlled, largely surprise release of limited items has become a go-to strategy for both digital and physical goods as brands seek to build customer loyalty and community … more

Milo, the preschool TV series produced by Fourth Wall in association with DeAPlaneta Entertainment has won the 2022 Best Children’s series at the British Animation Awards. The British Animation Awards take place every two years on a night where the animation community comes together to … more

MGM’s epic Viking saga is back and stronger than ever with the unstoppable adventures of Vikings: Valhalla. On the heels of the recent Netflix series debut, MGM, is building momentum for the legendary brand with an action-packed licensing program spanning all merchandise categories. Following on the … more

Precious Moments is excited to announce the addition of Mad Engine Global as a key licensing partner for a full range of Precious Moments apparel and accessories. The deal, brokered on behalf of Precious Moments, Inc. by Spotlight Licensing and Brand Management, is a strong strategic partnership … more

As the 2022 FIA Formula One World Championship approaches, with the promise of a new exciting generation of cars, drivers and competitive racing, F1 Authentics, the official F1 online memorabilia platform, operated under licence by The Memento Group, is inviting fans of the world’s most popular … more

More than 60 years ago, a giraffe named Sophie was born… Become the essential companion of millions of children around the world, the iconic giraffe will now adorn their necks! The cult brand of our childhood joins forces with Ilado Paris, the first French house of maternity jewelry, to create the first … more

Brevettar, a full-service sports licensing agency that maximizes revenue by connecting best-in-class brands with strategic collaborations and licensing opportunities, announced today that the US National Soccer Team Players Association will join the growing portfolio of top-tier clients. Under the new … more

Dr. Seuss Enterprises and Random House Children’s Books will launch Seuss Studios, a line of books for early readers by new and emerging authors and illustrators who will create original stories inspired by Ted Geisel’s unpublished sketches and illustrations. The news was announced today, Dr. Seuss’s … more

Sesame Workshop, the nonprofit educational organization behind the iconic Sesame Street, has named Just Play, a globally recognized leader in preschool toys, as its multi-territory master toy licensee for North America, Latin America, Europe, the Middle East, and Africa. Under this multi-year partnership … more

Netflix, Inc. announced that it has entered into a combination agreement to acquire Next Games. Under the terms of the agreement, Netflix will commence a tender offer to acquire all of the issued and outstanding shares of Next Games. Pursuant to the offer, Next Games shareholders will receive €2.1 in … more

Denuo Novo is now offering the Star Wars: The Force Awakens First Order Stormtrooper Kit for pre-order! This is a build-it-yourself kit which allows for greater customization options during fitting. The First Order’s infantry units wear stark white armor derived from that worn by the Republic’s Clone … more

King Features unveils its latest collaboration, spotlighting animated icon Olive Oyl who appears in the 2 Moncler 1952 Woman Spring/Summer 2022 collection by Veronica Leoni. As part of the brand’s Moncler Genius project, playful prints highlight Olive Oyl’s unique fashion sense and dynamic personality … more

Kidrobot brings to life the Elton John Collection at Kidrobot.com. Celebrating groundbreaking figures that left their lasting impression on the world of art and music, Kidrobot is honored to team up with Sir Elton John, introducing this iconic music figure to a new generation. The Limited Edition Kidrobot x Elton John … more

Retailers are being invited to apply for a delegate place on Brand Licensing Europe’s popular Retail Mentoring Programme (RMP). The free-to-attend, CPD-accredited course is delivered through a series of seminars, workshops and 1-2-1 consultancy sessions between May and September 2022. It is now in … more