Flashdance, Top Gun, Star Trek, Garfield, and SpongeBob SquarePants are five of the iconic brands in the European licensing deal signed by Spread Group and Paramount Consumer Products. Sustainability is at the heart of this partnership. The Spread Group’s print-on-demand offering means an item is … more

Nifty’s, the platform for NFT-powered fan communities, and Warner Bros. Consumer Products are partnering once again, taking their collaboration to a whole new level, with the launch of an all-new story-driven blockchain program that will engage Looney Tunes fans like never before! Looney Tunes … more

The Flava People has teamed up with Diageo once again to launch a new range of Guinness sauces — Guinness Smoky Tomato Ketchup and a Smoky BBQ sauce — both are available across Tesco stores now. The partnership was brokered by Diageo’s global brand licensing agency, Beanstalk … more

Mondo TV Studios, part of Mondo TV Group, one of the largest European producers and distributors of animated content, has announced the arrival of award-winning hit kids’ animation MeteoHeroes – co-produced by Mondo TV S.p.A and Meteo Expert – in multiple Latin American and lusophone markets … more

Originally debuting on the Exquisite Gucci runway, a mirror-filled space where historic emblems multiplied and metamorphized across sartorial streetwear, the first adidas x Gucci collection expands on the creative concept founded on an affinity for three stripes. Revealed in a lookbook released last month, the … more

CAA Brand Management has been appointed by British luxury supercar maker McLaren Automotive to support its global consumer product licensing and brand extension programme. Under the multi-year agreement, CAA Brand Management will support McLaren’s internal team, helping manage … more

ITV Studios’ Smash Hit Dating Format Love Island and Revolution Beauty, a British-based cosmetics and skincare brand, have launched an exclusive makeup collection. This collection will be sold as of May 27th 2022 globally at RevolutionBeauty.com, and will also be available at retailers, with an … more

The Crayola brand, which is synonymous with color, creativity and self-expression around the world, is continuing to drive International growth across new and existing categories in EMEA through a new representation partnership with world-leading licensing agency WildBrain CPLG. The brand’s successful … more

Lifetime Brands, Inc. is proud to announce the launch of a fully integrated home goods licensing program for its BUILT brand to be managed by The Brand Liaison. BUILT is well-known as a leading designer of insulated lunch bags, soft coolers, hydration bottles and tumblers, food storage, and travel … more

Spin Master Corp. is putting a diversity spin on a traditional play pattern with the launch of the Truly You! Character Creator set. Developed in collaboration with the Toronto-based 6ix Academy, an award-winning, inner-city business and arts program that spearheads social justice pursuits, the all-new fashion … more

Situated in a beautiful green space close to Milan, with eight themed areas and 50 attractions suitable for all ages, this park welcomes young and old alike with a schedule full of shows starring the most-watched cartoon characters and children’s favourites on TV and the web, and Charlotte M., with over … more

The two teams taking on The Light Fund English Channel Relay fundraiser are now to star in a short film – which will be unveiled during the 2022 Licensing Awards, The Great Room at The Grosvenor House Hotel, London on Tuesday 13 September 2022. The film will be sponsored by global play and … more

This new agreement will see the magical superhero world of Miraculous and the energetic and optimistic characteristics of emoji combined to create an emoji x Miraculous brand collaboration that will offer new partners a dedicated, state-of-the-art brand style guide featuring unique emoji x Miraculous brand icons … more

Situated in a beautiful green space close to Milan, with eight themed areas and 50 attractions suitable for all ages, this park welcomes young and old alike with a schedule full of shows starring the most-watched cartoon characters and children’s favourites on TV and the web, and Charlotte M., with over one … more

Falcon’s Beyond, a trailblazing, global entertainment company that specializes in intellectual property creation and expansion, today announces further details of its alliance with Epic Story Media Inc. to bring to life Falcon’s proprietary Katmandu IP across the transmedia spectrum … more

The National Football League, NFL Players Association and next-generation gaming technology studio Mythical Games today announced a partnership to launch NFL Rivals, a new NFL video game that leverages blockchain technology, on the Mythical Platform in early 2023. Delivering on the … more

Paramount Global today announced new appointments and hires within its Consumer Products leadership across global toys, games, emerging media, franchise planning and CP marketing divisions. “Staying focused on the consumer is at the heart of everything we do so we have made key updates … more

Mattel, Inc. and EPIC Resort Destinations, LLC. announced today that Mattel Adventure Park in Glendale, Arizona will feature additional brand activations from Barbie, Masters of the Universe, and Mattel Games when it opens in 1Q 2023. These Mattel brands join the previously announced Hot Wheels roller … more

Coming from the Las Vegas Licensing Expo, Hasbro and its entertainment studio, eOne, are excited to present the new preschool series’ lead character and logo. Kiya & the Kimoja Heroes follows the high-action adventures of dance and martial arts-loving Kiya, and her best friends Jay and Motsie … more

With 15 prominent L&M agencies signed up, the IP Molang is a high performance brand. The Licensing and Merchandising industry, like many, work in cycles, and the character created in 2010 has already survived many which is remarkable. The character, lead by the strong values of kindness and empathy, resonates in … more