Wolverine World Wide, Inc. sold its Keds, LLC subsidiary, Champion trademarks for footwear in the United States and Canada to its longtime licensee, HanesBrands Inc, for $90 million in cash. Under the agreement, Wolverine Worldwide retains a perpetual license to continue using the Champion … more

Having begun its story in 1938, Beano has become one of the most recognisable British brands of all time, alongside names such as James Bond and The Beatles and in 2023 it celebrates a momentous 85 years since it first hit newsstands. Now the world’s longest-running weekly comic, Beano … more

San Francisco-based BuzzingBOTS, LLC and Tokyo-based licensing agency and consultancy, ZenWorks Co., Ltd., jointly announce ZenWorks has been appointed as the sole master licensing agent in East Asian territories for BuzzingBOTS, the award-winning character concept … more

King Features Syndicate, a unit of Hearst and home to some of the world’s most popular entertainment characters, along with its local agent in Spain, Caravanserai, today announced that gaming phenomenon Cuphead is building upon its successful international presence with a new apparel collection at … more

Mondo TV Studios, part of Mondo TV Group, one of the largest European producers and distributors of animated content, has announced that the popular videogame based on award-winning hit kids’ animation MeteoHeroes – a series co-produced by Mondo TV S.p.A and Meteo Expert – will be playing … more

Bello! If you’re a Minion fan, you’re in for a sweet treat with the latest collection by Plum BodyLovin’. Created in partnership with Universal Brand Development and licensing agent Black White Orange, the ever so quirky bath and body brand has launched the scrumptious looking Minions Goin’ Bananas … more

The multi-award-winning independent animation studio Aardman has today, 23rd June, announced a second publishing deal with Macmillan Children’s Books as the global master publishing partner for Chicken Run: Dawn of the Nugget. This feature length film, directed by Sam Fell, is currently in production at … more

This summer, Hasbro, Inc.’s Peppa Pig is making waves with a major retail and brand marketing initiative to mark United Nations’ World Oceans Day, which launched on 8th June. The initiative brings together high-profile ecological, educational, and retail partners including Cleaner Seas Project, Twinkl, and … more

APMEX, the nation’s largest online precious metals retailers, and Konami Cross Media NY, Inc. announced today the launch of a new collection series of gold and silver coins based on the Yu-Gi-Oh! Anime series that has spawned one of the most bankable entertainment franchises of all time. The announcement … more

From a world-renowned Club to an iconic band in the world of rock music. AC Milan is proud to launch a special capsule collection in collaboration with The Rolling Stones as the band get ready to hold a concert at San Siro tomorrow. This is their sole stop in Italy as part of a European tour to celebrate the … more

Humdinger, the multi-category healthy snack company, has partnered with the King of Beers Budweiser, to launch three brand-new flavors of peanuts, in a deal brokered by IMG.Available in all-American flavours including Smokey Texan BBQ, Buffalo Chicken Wings and Flame-Grilled Ribs, the crispy coated … more

Get ready to race with the most adventurous dinosaur-like cars as the HOT WHEELS—Jurassic World Racing Season is now available. Delivering to all players a large number of free and premium unlockable content playable by completing a variety of new challenges added specifically for the Season … more

WowWee has entered the fashion doll category with its ground-breaking new toy line: My Avastars. Inspired by kids’ use of avatars to explore, create, and express themselves in the metaverse, WowWee partnered with Gamefam, a top publisher on Roblox, in the creation of My Avastars for a … more

Brown-Forman Corporation and The Coca-Cola Company announced a global relationship to debut the iconic Jack & Coke cocktail as a branded, ready-to-drink (RTD) pre-mixed cocktail option. Jack Daniel’s & Coca-Cola RTD, inspired by the classic bar cocktail, will be made with Jack Daniel’s Tennessee … more

Premier footwear manufacturer, Ground Up is at it again! This time the theme of their newest release brings beloved favorites from your childhood into a new generation for your children. In partnership with top video game brand Pokémon, is the launch of two new styles available exclusively at Journey’s … more

Fanatics Collectibles, the trading cards and collectibles division of Fanatics, and Topps, its cornerstone sports trading card brand, announced new broad-scale college physical and digital trading cards deals with more than 100 of the top universities nationwide. These agreements will include both exclusive and … more

Mentos and Chupa Chups, two of the most iconic names in the candy and chewing gum universe, signed an agreement with Destra, a Brazilian brand licensing company, to expand the presence of their brands in the Brazilian market. Mentos, sold in over 130 countries, enjoys huge international brand … more

Studio 100, one of the leading independent studios for children's and family entertainment, joins forces with Hamburg based youngfilms and international prodco B Water Studios to bring the new CGI adventure-comedy series “Johnny Sinclair: Ghost Hunter” to life. The production will be realized in … more

Mondo TV Group, one of the largest European producers and distributors of animated content, and a licensing agent for many major international brands, has announced that it has licensed Ravensburger, one of the leading European brands for games, puzzles and arts & crafts, on behalf of brand owner … more

Bluey toys hit the shelves in large-scale retail shops and major toy shop chains across Italy from 22 May. Bluey has been a massive success in Italy on Disney+, Rai YoYo and YouTube, and this timely collection of toys inspired by the colourful world of the little blue heeler is a real treat for fans of … more