World of EPI, a leading multicultural doll and toy manufacturer, announces a new master licensing partnership with Rock The Bells, the global lifestyle platform elevating Hip-Hop culture from its roots to modern day. Founded in 2018 by LL COOL J, Rock The Bells focuses on content, experiences, and … more

WildBrain CPLG, one of the world’s leading entertainment, sport and brand-licensing agencies, has been appointed by Peanuts Worldwide as the exclusive licensing agent for the Peanuts brand in Asia-Pacific, bolstering the agency’s already growing business in the region. The deal builds on WildBrain CPLG’s … more

Continuing its successful partnership with online interiors brand Surface View, the Royal Horticultural Society has announced the launch of a new collection of flora and fauna-themed prints that can be used for decorating children’s bedrooms and play areas. The prints are based on specially created designs … more

Welcome to NOVELMORE! The powerful series takes its young viewers into the fabulous world of knights, wizards and villains. The TV premiere of the PLAYMOBIL original series took place from May 16 to June 3 and was shown in its German premiere on SuperRTL weekdays at 1 pm. The episodes can also … more

The next iconic fashion doll line has arrived! Addison Rae, one of the most popular stars on social media with over 100 million followers is today announcing her first toy line in a partnership with Bonkers Toys brokered by IMG. The collection will be available to pre-order from Walmart.com this … more

Skydance Animation announced it has partnered with global technology provider Fabacus to launch global consumer rewards activations through their licensed products for Apple Original Films’ “Luck” and “Spellbound,” in a deal brokered by IMG. The first feature film, “Luck,” starring Eva Noblezada … more

Danone North America – the purpose-driven food & beverage leader with a diverse portfolio of dairy, plant-based and organic brands – taps Global Icons to lead their U.S. brand licensing initiatives. Danone has a mission to bring health through food and lifestyle to as many people as possible with their … more

Cryptoys, the revolutionary new NFT platform that combines toys, gaming and entertainment to create an expansive playable universe, today announced that the iconic Masters of the Universe will be the first brand to launch on its NFT platform this fall as part of its global, multi-year partnership with Mattel … more

Hasbro, Inc., a global play and entertainment company, will return to San Diego Comic-Con International, bringing an extraordinary portfolio of brands, including Transformers, Dungeons & Dragons, Magic: The Gathering, NERF, G.I. JOE and Power Rangers, as well as products from premier collaboration … more

Studio 100 Media, one of the leading independent studios for kids & family entertainment, has closed a multibrand deal with global media company SPI International for digital exploitation of several 2D animation classic series from its extensive catalogue. The contract will give SPI non-exclusive worldwide … more

Selected in the “7 – 10 Years Fiction” category are the half-hour animated short films Mum is pouring rain and Dounia and selected in the ‘Up To 6 Years Fiction” category are the 2D animation series Jasmine & Jambo and Petit. Held every two years, the Prix Jeunesse International is the biggest and most … more

Following the enormous success of their first collaboration, the Royal Horticultural Society has announced the launch of a second collection from licensee Dexam, a specialist supplier of kitchen cookware, bakeware and accessories. The 2020 Home Grown collection of backpacks, lunch bags … more

Mondo TV Studios, part of the Mondo TV Group, one of the largest European producers and distributors of animated content, has announced a major deal with BandPlay, the streaming platform of the Brazilian TV channel Bandeirantes. Under the terms of the deal, the first series of Mondo TV’s hit live-action comedy-drama for teens Heidi Bienvenida – called Heidi, Bienvenida a Casa … more

This excess inventory is tied to shipping delays that resulted in many holiday orders arriving in January, just as retailers were gearing up to take in spring merchandise. The result has been a cascading effect that’s running into back-to-school and the holiday season, forcing retailers to cancel orders and offer … more

And while deceased celebrity brands have long been part of the licensing playbook, the recent upswing in nostalgia amid the pandemic and tough economic times is helping refashion them for a new audience with a mix of technology and social media. For example, a hologram of … more

The finalists across all categories in The Licensing Awards 2022 have today been announced. Once again, The Licensing Awards attracted a phenomenal number of entries and nominations this year across all the categories. Some 200 retail buyers formed the judging panel offering their expert input across … more

The Royal Horticultural Society has announced the launch of a new collection from longstanding licensee Moorcroft, a renowned producer of heritage art pottery and a leading name in the world of ceramic design. Called For The Love of Orchids RHS Collection, these five beautiful pieces of art pottery are not … more

Pokka Sapporo Food & Beverage Ltd. has launched on June 20 an exciting co-branding project with Chupa Chups in Japan: a Gabunomi Chupa Chups strawberry cream soda. Gabunomi has a unique playful taste, popular for cheering up the younger generation in Japan. Now Pokka Sapporo is adding … more

Hasbro, Inc., has announced a partnership with the National Basketball Association and National Basketball Players Association for the highly anticipated re-launch of Starting Lineup, an iconic sports collectibles brand. The Starting Lineup collectible will also include an exclusive, officially licensed … more

Formula 1 has extended its licensing agreement with The Memento Group, the UK-based sports licensing, retail and memorabilia business, until the end of the 2025 season. The extension sees TMG retain its licence to sell authentic, certified, and licensed Formula 1 memorabilia from current F1 teams, and … more