Global licensing agency, Firefly Brand Management, is expanding the “High Times” licensing program with the announcement of a line-up of licensing deals in a diversity of product categories, from apparel to cookbooks, to posters and more. The newly signed licensing partnerships include: H3 Sportgear … more

The first ever Smiley tea house officially announced its opening on the first of October (Beijing time) in Beijing Chaoyang Joy City. The Smiley tea shop is under the registry of the international brand, IP SMILEY. Smiley tea was opened on the 8th floor of Beijing Chaoyang Joy City. It’s a well-designed … more

Footwear company Ground Up International, in collaboration with Warner Bros. Consumer Products and DC, today announced a heroic new children’s collection featuring two shoes themed to DC Super Heroes. Available now at Journeys Kidz, the Batman and Justice League sneakers come in toddler and youth … more

As master assassin Usui Yuen looks into a series of assassinations made on the grand samurai clan, the Satsuma, he encounters Kurima Raizo, member and survivor of one of the attacks. Together, they discover the true nature of these murders is bigger than over stolen resources. As they get closer to … more

Get ready to unleash the ‘Duel Magic’ as the universes of adidas and Yu-Gi-Oh! have collided; spilling out an array of marvelous monsters, stripes, spells, trefoils, traps and most incredibly, a fresh deck of footwear, ranging from high-energy sneakers to fashionable sandals. The announcement was made by … more

Licensing Expo, organized by Informa Markets and sponsored by Licensing International, will take place on June 13-15, 2023, at the Mandalay Bay Convention Center in Las Vegas. The licensed consumer product and brand extension tradeshow, which saw enormous success in attendance and … more

With a collection of durable and eco-friendly skateboards from Capsule Skateboards, the birds are perched to catch some serious air. The Angry Birds are on a roll in encouraging to get up and get active lately, first encouraging kids to focus their anger on branded punching bags, and now with … more

Just ahead of the fall season, adidas Originals and Pharrell Williams return to launch an array of new colors of their gender-neutral Humanrace Premium Basics Collection. The FW22 drop features a premium, heavyweight jersey crafted from cotton from Better Cotton, which supports more sustainable … more

Rainbow Productions, the world leader in manufacturing bespoke costume character mascots, has won three awards at the Merton Best Business Awards 2022, an event organised by the Merton Chamber of Commerce to recognise business excellence among the 700 members of the largest area base … more

EPIX will rebrand as MGM+ in January 2023, exemplifying the network’s brand promise to provide premium cinematic television and a curated leading theatrical library, delivered by one of the world’s most enduring entertainment brands. The rebranded network will continue to deliver premium content … more

On 23rd September, the spaces of the prestigious fashion academy located in the beating heart of Milan’s new Fashion District have welcomed a selected audience for the preview presentation of the six haute couture dresses inspired by each Winx fairy and created thanks to the extraordinary … more

Build-A-Bear Workshop, Inc. is entering the new Web3 realm with the release of its first non-fungible tokens which are unique, ownable and transferrable digital items. Build-A-Bear’s offering will feature both digital and real-life collectible components. In partnership with NFT platform Sweet, the … more

French luxury brand Vilebrequin has partnered with International New Creative Concept, specializing in the creation, development and marketing, and sales of perfume products, to launch a new range of fragrance and body care products. The deal was facilitated by Vilebrequin’s global licensing agency … more

Rocket Licensing has brokered a partnership with Ella’s Kitchen Brands Ltd. to create a range of snacks for little ones based on Eric Carle’s classic literary tale, The Very Hungry Caterpillar, to launch in autumn 2022. Ella’s Kitchen is planning products including Butterfly Pops and Oaty Biccies, both in sweet … more

After the success of its visit to last year’s show, state-of-the art animation and media company FuturumKids will be an exhibitor for the first time at this year’s MIPCOM* from 17-20 October, appearing at the European Media booth in the Palais. A strong FuturumKids team, comprising CEO Francis Fitzpatrick … more

Halloween is fast approaching, which means it’s time to grow your horror Phunny collection. New to the terrifying troop of diabolical Phunnys are The Exorcist, Killer Klowns from Outer Space, The Nun and Annabelle. Every collectible horror Phunny plush from Kidrobot is made with the softest … more

Mondo TV, one of the largest European producers and distributors of animated content, has announced the countdown to some major show launches, the continuing growth of an international hit and a brand-new title among an impressive portfolio at this year’s MIPCOM in Cannes from 17-20 October … more

KIDZ BOP, the #1 music brand for kids, has appointed Bulldog Licensing, one of the licensing industry’s leading agencies, as its official UK licensing agency. KIDZ BOP is a global family music brand that records today’s biggest hits, sung by kids for kids, and currently records in five languages. Since launching in … more

As part of Warner Bros.’ “80 Years of Tweety” celebration, Spanish label Bershka has teamed with Valencian designer and artist Coté Escrivá, and Warner Bros. Discovery for a collection honoring the world’s most beloved canary, Tweety Bird. Taking his inspiration from street art, pop culture and … more

Following the enormous success of earlier collaborations, the Royal Horticultural Society has announced the launch of a Christmas collection from licensee Dexam, a specialist supplier of kitchen cookware, bakeware and accessories. The RHS Mistletoe collection includes a cake stand, cake slice, … more