Pathé Live Kids - a new initiative that shows exclusive kids content on the big screen – has posted impressive box office figures in the French market, with a total of 90,000 cinema admissions recorded for screenings of exclusive Masha and the Bear content. The show, which screened on weekends and in school… more

In 2016 Masha and the Bear were the guests of honour. In 2017 they will have a major role. Maurizio Distefano Licensing, which manages licensing for the brand in Italy and Switzerland, has announced that Italy’s enormously popular Leolandia theme park will expand its successful Masha and the Bear area… more

The episode “Recipe For Disaster” in Russian language got over 1 804 252 394 views beating Adele’s “Hello” with 1 799 219 691 views. The episode where Masha cooks porridge herself has a great success among the audience. It is the first not musical video in Russian that has reached the top of the list… more

From September 1st to October 31st Galbani, the leading name in the Italian dairy produce market, is supplying a Masha and the Bear fridge magnet in every pack of its enormously popular Crema Bel Paese spreadable cheese triangles. Each magnet is illustrated with smiling pictures of the stars of … more

Ink Group will be presenting a range of enchanting and original projects at stand C70 at BLE 2016, which all boast significant potential for franchising. Masha and the Bear is one project that needs no introduction. The infectiously funny tales of a little girl and the bear who becomes her reluctant playmate … more

Maurizio Distefano Licensing (MD Licensing) has announced another major addition to the exceptionally successful licensing campaign for the family animation hit Masha and the Bear, this time in the food category. Balocco, a major producer of biscuits, wafers and cakes for the Italian market, is to … more

Charles Band, creator of the critically acclaimed Puppet Master franchise, has appointed Creative Licensing as its worldwide licensing agent and brand manager. In this role, Creative Licensing will build off of existing Puppet Master brand partnerships, and expand into new categories including … more

The award-winning family series Masha and the Bear is set to premiere on Saturday, September 10 at 7 a.m. on Corus Entertainment’s Teletoon network. Viewers can follow Masha and her retired circus star friend, Bear, who together with a rag-tag group of friendly animals on their adventures … more

Masha and the Bear, the world-famous family show that gathers parents and children all together around the screens, has become a new brand chosen by Winning Moves, a sole licensee of Hasbro for over 18 years, to produce a special line of Monopoly Junior collection that will be available on Russian … more

E-Bop.tv the first digital TV channel for preschool and key stage 1 children with a 2 hour daily limit of viewing time and 100% British content, successfully launched 2nd June at 11am. The brain-child of a collaboration between 30-year kid’s TV veteran Producer, Keith Littler (Little Red Tractor, … more

The second largest free TV channel in Brazil, SBT started airing of Masha and the Bear series across the country with the further episodes of the first season to be broadcasted on a daily basis. The show is scheduled to air in the morning kids slot within the Carrossel Animado programme that begins at … more

Ink Global will present a host of sizzling shows at the Las Vegas Licensing Expo, which all combine original and fresh storytelling with the potential for franchising. Masha and the Bear needs little introduction, as the story of a little girl and the bear who becomes her reluctant playmate is broadcast in almost … more

Andy Warhol – The Andy Warhol Foundation for the Visual Arts, Inc.; It’s a WildLife – Form Advertising/Bulldog Licensing Ltd.; Keith Haring – Artestar/Haven Licensing; Pets Rock – Takkoda/The Sharpe Company; Taste Happiness with SmileyWorld – The Smiley Company … more

Maurizio Distefano Licensing has announced that the live winter touring show based on the preschool animation hit Masha and the Bear has been such a hit with the public that more live shows are likely in the summer. Milan-based Warm Up Industry (WUI), a major name in promotions and … more

A new Nordic agency for literary rights and brand licensing, Rights & Brands, has been founded by Moomin Characters Oy and Bulls Press AB together with Roleff Kråkström and Gustav Melin. With a literary base , a clear design and illustration orientation and a business model based on a global network … more

Maurizio Distefano Licensing has announced that the stars of the preschool animation hit Masha and the Bear will be the guests of honour during this, the 45th birthday year of Leolandia, one of Italy’s most popular amusement parks. … more

Maurizio Distefano Licensing has announced three new license awards for the preschool animation hit Masha and the Bear in the Italian food and accessories markets, adding to the 60 contracts signed in the last year for Italy’s fastest-growing children’s property. … more

Today Animaccord Animation Studio, the founders of the second most popular kids’ content on YouTube - Masha and the Bear, announced that Netflix has just released Masha’s Tales spin-off in multiple territories, including USA, Canada and UK. Masha and the Bear Season 1 is currently placed amongst … more

Masha and the Bear have opened the doors of Bear’s famous house to Italy’s kids at McArthur Glen Serravalle, Italy’s first and largest designer outlet — the first time the popular house has been on show at any venue outside Russia. … more

An episode of the popular Russian animated series Masha and the Bear has become the first Russian-language video to reach a billion views on YouTube. The “Recipe for Disaster” episode is the second amongst non-musical video for popularity of all time … more