Footwear company Ground Up International is launching an all-new sneaker with Universal Brand Development and Kids Foot Locker, available in toddler and youth sizing. Take a walk with Illumination’s beloved Minions, Stuart and Mel, from the world’s most successful animated franchise, Despicable Me … more

Bello! If you’re a Minion fan, you’re in for a sweet treat with the latest collection by Plum BodyLovin’. Created in partnership with Universal Brand Development and licensing agent Black White Orange, the ever so quirky bath and body brand has launched the scrumptious looking Minions Goin’ Bananas … more

Mattel, Inc. today announced that it has entered into a multi-year global licensing agreement with Universal Brand Development for DreamWorks Animation’s Trolls. The vibrant and joyful animated franchise — teeming with big hearts, hair-raising comedic adventures and award-winning music … more

Illumination and Universal Brand Development have collaborated with Italian luxury brand, Moschino, to launch the Minions x Moschino Baby Kid Teen capsule collection, available now on Moschino.com. Illumination’s new feature film, Minions: The Rise of Gru, arrives in theaters 1 July. Minion icons Bob … more

CandyRific has teamed up with M&M’S® brand to offer four seasonal Movie Night Snack Kits each filled with one M&M’S® Milk Chocolate Theater Box of candy, one M&M’S® Peanut Chocolate Theater Box of candy, each with 3.1 oz. of candy, and three bags of gourmet popping corn … more

The licensing market in Italy continues to grow and the number of companies interested in developing licensed products is increasing. Testament to this was the high attendance at the Bologna Licensing trade Fair (BLTF), the only fair event in Italy dedicated to the trade in licenses for the use of established … more

Peppa Pig, Barbie, the Smurfs and the Rollinz are some of the stars of the “Bologna Licensing Award 2017”, the prize for the best projects to develop licensed products during the period 2015-2016 in Italy. These awards will be assigned for the first time during the Bologna Licensing Trade Fair (BLTF), … more

International textiles business, Character World exhibited at Star Wars Celebration Europe which took place in London Excel last month. The three-day event was filled with entertainment, celebrity appearances and shows, as well as exclusive first looks and behind the scenes sneak peeks. … more

Andy Warhol – The Andy Warhol Foundation for the Visual Arts, Inc.; It’s a WildLife – Form Advertising/Bulldog Licensing Ltd.; Keith Haring – Artestar/Haven Licensing; Pets Rock – Takkoda/The Sharpe Company; Taste Happiness with SmileyWorld – The Smiley Company … more

Asia’s expanding middle class and growing demand for high quality brands present huge opportunities to the region’s licensing industry. Next week, the world’s leading licensors will gather at the Hong Kong Convention and Exhibition Centre for the 14th Hong Kong International Licensing Show … more

Illumination Entertainment and Universal Partnerships & Licensing today announced the curation of a designer capsule collection based on the Minions from Universal Pictures and Illumination’s Despicable Me global film franchise, including the upcoming prequel Minions, opening in theatres 26 June 2015 … more

Universal Pictures and Illumination Entertainment’s worldwide blockbuster Despicable Me 2 featured the return of (former?) super-villain Gru, his adorable girls and the unpredictably hilarious Minions. The film has grossed more than $970 million at the global box office and was 2013’s highest-grossing ... more