Summer breezes, sandy bays and sunny beaches… licensed properties once more define life in spring and summer. Why not challenge your children in a BOBBY CAR race around the lake? Too exhausting? So maybe you prefer sitting on your couch, cuddling a soft plush KiKANiNCHEN, and entering into Bella ... more

Many young and not-so-young fans of the cult series "Star Wars" sleep sound at nights and dream about a dark knight who had epic adventures "A long time ago in a galaxy far, far away....". Now Universal Trends provides all Star Wars enthusiasts with their own special wake-up call: The Lego Star Wars alarm clock … more

It has been announced that, commencing June 1st 2011, Kidz Entertainment/EEMC has been appointed by Lucas Licensing to represent Star Wars, the world’s most popular boys’ brand, across Eastern Europe and the Nordics. As one of the biggest properties in the world Star Wars needs … more

A global survey conducted by Brand Licensing Europe 2010, Europe’s premier licensing trade exhibition, has revealed that our fascination with the antics of Homer Simpson and his family remains as strong as ever despite more than twenty years on our screens and over 450 episodes. The survey asked … more

Industry Sales Stabilized as Economy Continued to Struggle - Decrease in Licensed Toys. According to leading market research company, The NPD Group, U.S. retail sales of toys generated $21.47 billion in 2009 compared to $21.65 billion in 2008, a decline of under 1 percent. In contrast to fourth quarter … more

A jolly octopus, pizza oven, Star Wars lightsaber and super speedy roller skates are among the 34 Best New Toys for 2010 unveiled at the Toy Fair this morning by BTHA (British Toy & Hobby Association) Chairman Roger Dyson. The 57th UK Toy Fair opened today at the… more