Sesamstraße kicks off its 50th birthday this month. Since 1973, German broadcaster NDR has been the licensee and co-producer of the beloved children’s show, which was launched in the U.S. four years earlier as Sesame Street. The series was created by the nonprofit educational organization … more

Bulldog Licensing, one of the licensing industry’s leading agencies, has welcomed Karina Rhoden to its team as Senior Creative Manager. Karina will be a key player in the day-to-day product development process, as well as the creation of style guide assets. Having been in the licensing industry for … more

Bulldog Licensing is readying its hand-picked portfolio of brands as the industry prepares to return to Brand Licensing Europe at ExCeL London, from the 20th – 22nd September, 2022. Consisting of iconic evergreen properties such as Care Bears, Popeye and Sesame Street, as well as British institution, the … more

Bulldog Licensing is readying for its second face-to-face trade show since restrictions were lifted, with an appearance at Licensing Expo next month at the Mandalay Bay Convention Centre, Las Vegas from 24 – 26 May, 2022. The licensing agency will have a range of brands on board its stand … more

Sesame Workshop, the nonprofit educational organization behind the iconic Sesame Street, has named Just Play, a globally recognized leader in preschool toys, as its multi-territory master toy licensee for North America, Latin America, Europe, the Middle East, and Africa. Under this multi-year partnership … more

Audible Inc., the leading creator and provider of premium audio storytelling, and Sesame Workshop, the nonprofit organization behind Sesame Street, today announced the return of their… more

Starting in September, kids can sonically connect with their favorite Sesame Street friends through the magic of the Toniebox! Elmo, Cookie Monster, and Abby Caddaby will share the joys of music and healthy habits with kids in the U.S., U.K., and Germany, with Canada soon to come … more

Today, award-winning inclusive play company PunkinFutz is launching a collection of creative play products and accessories featuring beloved Sesame Street characters. The new line is designed specifically to support children with a broad range of physical, sensory, developmental, and emotional needs … more

Sesame Workshop, the global nonprofit educational organization behind Sesame Street, has named Medialink Group its licensing agent for the Greater China region including Mainland China, Hong Kong, Taiwan, and Macau. Medialink Group will manage the brand licensing of Sesame Street’s consumer … more

Making her debut in the animated special Furry Friends Forever: Elmo Gets a Puppy, premiering on HBO Max on August 5 and on PBS Kids in 2022, is Tango! Together, Elmo and the adorable new music-loving Tango emBARK on fun adventures. To celebrate this PAWfect friendship, Sesame Workshop, the … more

Sesame Workshop, the nonprofit media and educational organization behind Sesame Street, has named Studio 100 Media as its licensing agent in Germany and German­speaking territories. Following their appointment, Studio 100 will manage consumer products for Sesame Workshop’s flagship German brand … more

Sesame Street is the pioneering children’s television program that has been entertaining and educating children for over fifty years. In 1969, the program’s creators had the innovative idea to use the emerging technology of television to educate preschool-aged children. With a rigorously … more

Bulldog Licensing, which represents the iconic Sesame Street brand in the UK and Ireland, has inked a deal with luxury watch manufacturer, Bamford London, to create three limited edition pieces based on Big Bird, Elmo and Cookie Monster. Making up part of the Bamford London range, the company … more

What began as a college senior project has led to an innovative startup company working with Sesame Workshop, the nonprofit organization behind Sesame Street, to light up lives through creativity and technology. Glo, based in Starkville, Miss., recently signed a licensing agreement with … more

Sesame Workshop, the nonprofit behind Sesame Street and decades of award-winning educational programming, and WarnerMedia have greenlit a new animated preschool comedy series Bea’s Block. The show is slated to debut in 2022 on HBO Max. Bea’s Block draws on the ubiquity of toy blocks to bring … more

The new HYPE. x Sesame Street, vibrantly-animated adults’ and kids’ collections, are launching on February 21. The new ranges comprise of a 55-piece capsule collection featuring all-time-favourite Sesame Street characters in a range of designs, including hoodies, joggers, tees, backpacks, face … more

Texco will be developing a range of Sesame Street duvet sets, curtains, bean bags, towels, cushions and fleece blankets featuring the beloved characters Elmo, Big Bird and Cookie Monster. The deal was secured by leading European agency, Bulldog Licensing, which represents Sesame Street in the UK and … more

Sesame Workshop, the nonprofit organization behind Sesame Street, announced the promotion of Ed Wells to EVP and Head of Global Media and Education. Wells is now responsible for developing and implementing the Workshop’s long-term strategic vision for media and education in the U.S. … more

SKOOG Inc., a media tech company with a mission to enrich children’s lives through creative and immersive play, today announced a global partnership with Sesame Workshop, the nonprofit organization behind Sesame Street, introducing a new interactive platform that merges tactile technology with … more

Showcasing its carefully selected range of licensors, leading European agency, Bulldog Licensing, is set to demonstrate its ability to develop and enhance consumer products programmes which are fit for purpose in the highly competitive world of licensing, at this year’s new Festival of Licensing … more