Magic Light Pictures today announced that it is partnering with premium lifestyle brand Joules to launch an exclusive collection of Gruffalo clothing and accessories for babies and toddlers… more

Merchantwise Licensing is continuing its distribution partnership with Jasnor (Australia) on behalf of Magic Light Pictures which will see Australia’s leading distributor of toys and gifts continue as the master toy partner for award-winning brands… more

MORI, the baby essentials brand known for its super soft fabrics and socially conscious approach to manufacturing, is delighted to announce a partnership with Rocket Licensing for a new collection inspired by Eric Carle and the cherished storybook, The Very Hungry Caterpillar. This limited-edition … more

Phat Kandi’s output includes t-shirts, leggings and hoodies, all illustrated in the brand’s striking and unusual design style. It’s a bold statement brand with an edgy, Japanese twist – a style that lends itself perfectly to consumer products in categories such as fashion, personal care, stationery and digital, into … more

Mondo TV, one of the largest European producers and distributors of animated content, and third-party licensor for The Gruffalo in Italy, Spain and Portugal, has announced a new Italian licensee for the classic children’s publishing brand. Pon Pon Edizioni has been licensed to launch a range of products including … more

Wow! Stuff have agreed a licence with Magic Light Pictures for their full catalogue of award-winning, highly prized brands including The Gruffalo, Room on the Broom, Zog and The Snail and the Whale – all creations based on books by the celebrated author and illustrator duo, Julia Donaldson and … more

Mondo TV, one of the largest European producers and distributors of animated content, has announced its appointment by Magic Light Pictures as licensing agent in Italy, Spain and Portugal for the classic Julia Donaldson/Axel Scheffler creation The Gruffalo. Julia Donaldson’s witty, enchanting writing and … more

Hoho Rights, the commercial arm and wholly-owned subsidiary of kids’ production and rights company Hoho Entertainment, has appointed Active Merchandising to represent its high-flying pre-school property Cloudbabies in Germany, Austria and Switzerland. The key appointment follows the … more

Finalists for The Licensing Awards 2014 have now been revealed for the Product, Retail, and Marketing Communication Awards. The finalists for the Property Awards categories will be announced by the end of July. The winners will be revealed at The Licensing Awards event on Tuesday 16th September … more

From fire salamander to brightly coloured gummy bears through to a cowboy that shoots faster than his shadow … the world of licensing provides the perfect property for every age group. Here BRANDORA once more tells about new products that could hardly be more different. Welcome to the world of ... more

The Frankfurt Book Fair (10-14 October) will follow the London fair in highlighting the importance of licensing for the publishing business. LIMA UK Managing Director, Kelvyn Gardner, will moderate its academy session on licensing and publishing on 12 October. The packed three-hour session will ... more