After having had the opportunity to observe the licensing market – both national and international – for more than a year, I realize that movements and activities on the market are getting more exciting every day. There is a lot going on. Most fascinating and informative are the various trade fairs and … more

Finalists for The Licensing Awards 2014 have now been revealed for the Product, Retail, and Marketing Communication Awards. The finalists for the Property Awards categories will be announced by the end of July. The winners will be revealed at The Licensing Awards event on Tuesday 16th September … more

Is it Christmas already?! The same time every year, the holiday is just around the corner – and yet it comes always as a sudden surprise. Here BRANDORA provides a brief overview of interesting developments on the German licensing market. - Dreamlike tree ornaments made of glass: Just in time for the ... more

Beeline™ Interactive, Inc., a leading developer and publisher of video games, has today announced that their popular freemium game, "Snoopy's Street Fair," has reached more than five million unique downloads on iOS. The game, which was developed by Beeline™ Interactive's London-based ... more

United Labels AG has extended its portfolio to include the popular "Filly" licence, the focus being on the fifth and latest series known as "Filly Unicorn". As part of its pan-European rollout spanning twenty-five countries, the company plans to launch an extensive range of merchandise within the ... more

The newly refurbished Duque D'Avila Avenue, Lisbon, will be the venue of one of the most colorful events of the summer. From July 15th through August 15th, Lisbon will be the new home to Snoopy on Parade. The fun-filled event, a co-initiatvie of Copyrights Promotions and Peanuts Worldwide includes the ... more

Licensed products sell like hot cakes. Myth or reality? Nowadays almost everything and everyone is a licensed property. No matter if A-, B-, or even C-list celebrity, animated characters or brands – everything has its own “copy protection”. But is that really necessary? Some call it a blessing and some a ... more

Launching the new year with hope, joy, and pleasure in all the big and small things that make up our lives, PEANUTS proclaimed 2011 as “The Year of ‘Happiness Is…’ ” Special themed products, cross-branding partnerships, social media campaigns and nationwide activities will promote the classic PEANUTS … more

In a tight economic context licensing still retains many assets for textile. However, there is an urgent need for reassessment. Textile sales haven’t been booming over the last three years. While 2010 was slightly less negative after two straight years of a 2 to 3 % slump, nobody knows what 2011 will yield … more

CPLG Germany was honoured with two awards at the prestigious LIMA Germany 2010 Awards, which were held on November 9th in Munich. CPLG Germany won the Promotion of the Year award for all the activity surrounding the 60th anniversary of the Peanuts cartoon strip. This included Snoopy … more

The 10th presentation of the LIMA Germany Awards was held as part of the annual LIMA Gala on November 9th at the Hotel Bayerischer Hof in Munich, Germany. Again, the association’s members had cast their votes and decided on outstanding achievements in the licensing and merchandising industry in … more

When people think about licensing, they often think in terms of sales figures, budget, and the next big seller. However, there is another way to do licensing – as the following examples will reveal. From supporting non-profit organisations to charity events, promoting healthy diet and active … more

Returning to Brand Licensing Europe after a break, CPLGs (Copyright Promotions Licensing Group) entertainment division will be exhibiting a strong show line-up of long established favourites and new properties set to drive enormous interest to their stand. With a fascinating array of entertainment and design properties CPLG offers the benefits of a multi-national organisation … more

Snoopy, the canine hero of the much-loved Peanuts cartoon strip, is set to take to the air as part of a very special transatlantic flight organised by the Wings of Help children’s charity and supported by Peanuts licensing agents CPLG UK and CPLG Germany. The ’World Children’s Flight’ will see the … more

Why do people buy licensed articles? Do they just want to join the in-crowd or do they appreciate proven quality? Whatever it is, licensing still plays a major role these days and will certainly do so in the future. Have a look around – how many of the things you see actually are licensed products? Whether it is … more

To celebrate the Peanuts’ 60th anniversary in 2010, Condor, one of Germany’s leading airlines, has launched a large-scale fundraising campaign to support the international charity organization “Luftfahrt ohne Grenzen e.V. - Wings of Help”. With their contribution, the official initiative of Peanuts licensing … more

Brand Licensing Europe, the Advanstar organised licensing exhibition, today announces the addition of CPLG, Warner Bros. Consumer Products and Saban Brands to the exhibitor list for the 2010 show.CPLG (Copyright Promotions Limited Group), a leading licensing agency… more

What does the upcoming year 2010 hold for licensing in Germany? Even though or just because Germany is still affected by global economic crises, the licensing market here remains stable. Licensed products take about 17 percent of the market, quite a small proportion compared to the rest of Europe. Top … more

It’s Snoopy’s turn to be in the spotlight this year as 2010 marks 60 years since the creation of Charles Schulz’s iconic character and to celebrate this special occasion, Rainbow Designs has launched two new collectable gift ranges unveiled for the first time at Spring Fair. Snoopy ‘Then and now...’ features … more