Off the back of winter success with a pastel pink Smiley Original Sweater, Pull & Bear join forces with Smiley for a second season. The new capsule collection comprises bold yellow rolled-up sleeve with the signature smiley eyes and mouth and a white hemmed vest top presented with the iconic original smiley ... more

Every season, the Smiley Original x Etam partnership grows stronger and stronger. Built on the success of previous collections, using a design-conscious approach with a fusion of colours and treatments, the Etam ranges have always resulted in fun and wearable pieces for women which truly embody ... more

High Quality Italian Pasta specialist, Dalla Costa has chosen SmileyWorld and its range of icons to approach innovatively and reinvent the Food Market and boost your daily meals with expression and happiness. SmileyPasta has been created in two main styles, durum format semolina, entirely worked with the ... more

The iconic Smiley was born in 1972. A symbol to embody the spirit of positivity. Ten years later Smiley found a new home behind towering warehouse windows atop curved corrugated metal and between thumping speakers. The 4 by 4 beat was reborn; and with it a new era for the Smiley. The United Kingdom ... more

Smiley powers through with several new deals starting with a 3 year back-to-school deal for both the Smiley Society and Smiley brands with licensee Stationery Team who will produce a diverse range of products including backpacks, bags, iphone cases, notebooks and diaries just to name a few ... more

Spreading smiles is what The Smiley Company does best and it looks like Asia is feeling the love with three new exciting deals. Licensee Red Line are all set to create a range of jewellery which will roll out throughout Asia, Impact Licensing will create an extensive home and house ware line including towels, ... more

Smiley continues to turn heads as it becomes one of the most favoured new fashion brands for young and upcoming UK stars. Cher Lloyd wears Smiley-Happy Time watches during her recent cover shoot with Flavour Magazine. New urban girl band sensation Stooshie wearing a selection of Smiley Society during their recent press tour. Eliza Doolittle rocks the "Smiley Society" ... more

Ata-Boy, the US specialist and market leader in the field of licensed magnets and gift items has been awarded a license by The Smiley Company to produce a range of magnets, badges, key chains, stickers, night lights and mouse pads. The range will have its own distinct style based on the cool looks ... more

The Smiley Company is proud to announce their first ever worldwide retail store which takes residence at the fresh retail revolution Boxpark, in London’s creative hub - Shoreditch. Shoreditch is renowned for being the epicentre of youth culture, style tribes, partying, emerging fashion and musical trends ... more

Hom – the leading high end men’s innerwear brand for modern men who want to combine elegance with style– launched their sister brand ‘e.Go’ in 2009 after seeing a gap in the market for innerwear dedicated to a new generation of young, fun, optimistic consumers. For its spring/summer 2012 collection e.Go … more

The Smiley Company appoints Fee Bradshaw as its new ‘Head of International Licensing & Business Affairs’ with immediate effect. Fee, who has worked on Fashion, Lifestyle and TV brands with a strong international Licensing background, started her career at Atari developing the fashion and lifestyle ... more

The range will include 40 different art subjects which will be exclusively designed by a varied and international network of artists. The range will launch in September at Maison & Objet and will be presented alongside a limited edition collection of artworks which will be auctioned off for charity … more

Licensed products sell like hot cakes. Myth or reality? Nowadays almost everything and everyone is a licensed property. No matter if A-, B-, or even C-list celebrity, animated characters or brands – everything has its own “copy protection”. But is that really necessary? Some call it a blessing and some a ... more

The Smiley Company has signed with German based skateboarding company ‘Fun 4 U’ to create an extensive range of sporting goods to help celebrate the company’s 40th anniversary in 2012. The range will include skateboards, longboards, rollerblades, bikes, scooters, helmets and yo-yos all donning ... more

The Smiley Company has signed a direct to retail deal with Bershka. Bershka belongs to the Spanish Inditex group (owner of Zara), and was created in April 1998 as a new store and fashion concept, aimed at a young fashion trend led market and now has 734 stores in 49 countries. This exclusive range for the ... more

The Smiley Company continues to grow its stationery and back-to-school portfolio by adding another major player to its ever growing licensee list with Herlitz who will join stationery market leaders Cartorama for Italy and Spain and Lannoo Graphics for Benelux and France. Herlitz, one of Germany’s … more

Dynit, leading Italian publishers, have been awarded a license by The Smiley Company to produce a new range of novelties and stickers for its SmileyWorld brand. The range aimed at 5 to 15 year olds is based on the fun and colourful SmileyWorld emoticons and will include bracelets, pins, loose stickers and … more

The Smiley Company has secured a whole host of new deals across many different categories and territories including apparel, jewellery, bags, home deco, gifts and digital. Dutch license Re-launch will be developing a range of t-shirts and hoodies for the Smiley brand label ‘Smiley-Happy Collection’. The … more