The designers and architects Daniel and Michel Bismut design a luxurious limited edition of furniture, "Smiley by Bismut". As Daniel Bismut explains, "we wanted to design high-end furniture in the best French handcraft tradition, both beautiful and functional, but that doesn't take itself too seriously" … more

Billabong Women's Europe is pleased to announce the release of its new Billabong × Smiley collection. We're here for all the good vibes in our newest collab with Smiley! A playful eco-conscious collection in an uplifting palette ... packed with groovy prints, a whole lot of flower power softened utility, love … more

As an ambassador for positivity and a sustainable lifestyle, SMILEY, the brand with a smile, which turns 50 this year, takes over the Presidency of the Concours BaByBrand #2022, to support the next generation of sustainable brands that have a real impact on change … more

The Smiley Collector’s Box is the ultimate gift set for positive thinking. This Collector’s Box features a Positivity in Motion undated planner, a ruled notebook with extra Smiley content and a Kaweco Rollerball Pen. Within a reusable Smiley box, this set is a gift-wrapped invitation to take happiness … more

The first ever Smiley tea house officially announced its opening on the first of October (Beijing time) in Beijing Chaoyang Joy City. The Smiley tea shop is under the registry of the international brand, IP SMILEY. Smiley tea was opened on the 8th floor of Beijing Chaoyang Joy City. It’s a well-designed … more

The launch of this eye-catching collaboration aligns with the forty year anniversary of the Slash led band’s seminal performance at the world-famous Troubadour gig venue in Los Angeles. The range consists of vintage upcycled American denim, using custom patches and airbrush-style graphics … more

Sustainable German retail giant ECE Marketplaces is bringing Smiley to 94 of its shopping centres across Germany, Austria, Poland and Italy. From April 28th to May 7th, visitors will find the icon, celebrating it’s 50 year anniversary across more than 350 activations taking place in various mall areas within and … more

Initially trademarked 50 years ago by French journalist Franklin Loufrani, Smiley is one of the most recognisable icons in graphic design. With a cultural influence ranging from Talking Heads to Nirvana, Acid House to DC Comics, Banksy to Murakami, Smiley has grown to become an international lifestyle brand with … more

Marks & Spencer has collaborated with SmileyWorld to create an exclusive capsule collection of clothing, footwear and accessories for kids, launching in store and online from February 10th. Designed to celebrate positivity, the stylish unisex pieces feature fun, uplifting slogans, with bright eye catching … more

Smiley is proud to present a new streetwear collaboration together with the fashion giant H&M. As a youthful symbol of defiant optimism, the campaign feels upbeat and vibrant with highlights from the '90s. The collection is infused with full on retro vibes, designed for both Men and Women … more

Ahead of its 50 year anniversary, the iconic lifestyle brand Smiley is delighted to announce its partnership with Concept One Accessories, working together on the release of a range of products from headwear, cold weather accessories, wallets, handbags and more, available in five territories … more

Michaela Fass, SVP Fashion at The Smiley Company said, “It’s in these times that the colour pink is particularly symbolic, embodying the spirit of universal love for yourself and others, which is something the world needs right now more than ever. By partnering with Smiley – Bershka have created a capsule … more

British menswear brand Luke 1977 has debuted a collaboration with Smiley for Summer 2020 with a percentage of profits going towards youth suicide prevention charity Papyrus. The capsule line blends the lifestyle and musical heritage of both brands to create an effortlessly cool range of T-shirts … more

The upbeat Summer drop celebrates getting back together with friends after months stuck at home during the lockdown. Jennyfer, the leading French ‘on-demand’ retailer, is bucking the trend on the high street. Rather than re-opening their 300 stores post lockdown with a sale, they have launched an … more

To celebrate World Emoji Day and the launch of an exciting new beauty collaboration between Ciaté London and SmileyWorld, eye-catching images were projected onto the House of Commons last night, to spread an uplifting message of positivity and self-expression for these times … more

Smiley-Halves will allow consumers to ‘Collect & Connect’ from Smiley’s iconic emoticons, with 22 variations in the first phase of this new children’s fidget toy. These include six coloured editions of varying rarity and the Limited Edition “Legendary“ glow in the dark versions that add to the collectability … more

The Smiley philosophy lives on nearly half a century after its creation, as Pull&Bear spreads good news and positive vibes through latest hit collection and integrated campaign that goes viral. Pull&Bear and Smiley – a philosophy based on positivity and urban spirit – have combined their talents to create … more

As retail stores around the world start reopening their doors post Covid-19 lockdown, Celio launched a timely campaign to celebrate positivity. By pairing a trending men’s capsule line, with an uplifting campaign at retail that is raising vital funds for a leading charity – Celio and Smiley have created a campaign … more

The UK’s leading men’s toiletries brand, Lynx, has signed a deal for Smiley to feature in the 25th-anniversary campaign of its best-selling and most iconic fragrance, Lynx Africa. The multi-million pound above the line campaign – Hot Since ’95, takes viewers on a journey through 25 years of iconic British … more

United We Stream the new streaming platform broadcasting home-grown Manchester art, music and culture to audiences around the world during the global pandemic, has teamed up with Smiley and Plan B agency to drop an exclusive limited edition hoodie and tee shirt available exclusively through … more