The year 2014 has just started and is already holding out the promise of countless new top sellers on the German licensing market. Today we want to offer a brief overview of what you are to expect from the upcoming months. Be inspired and stop by at www.brand-licensing.com. Here you will find daily ... more

Mia and me® – most successful kid’s show in Germany: The TV premiere of Mia and me® in Germany was a huge success. During the second run in September an average of nearly 500,000 kids (3-13) watched each episode, and up to 1.2 million viewers in total. At the same time, Mia and me® was the most … more

Summer breezes, sandy bays, and sunny beaches… holidays and relaxation or first preparations for Christmas festivities? There’s a lot going on in the German licensing market. That’s why BRANDORA once more tells about new trends and latest developments in Germany ... more

Summer breezes, sandy bays and sunny beaches… licensed properties once more define life in spring and summer. Why not challenge your children in a BOBBY CAR race around the lake? Too exhausting? So maybe you prefer sitting on your couch, cuddling a soft plush KiKANiNCHEN, and entering into Bella ... more

From infants to senior citizens – licensed products appeal to everyone. More and more manufacturers rely on licensing to generate significant growth in sales and tap into new markets. We would like to provide you with a short outlook on new products and properties on the German market: … more

Why do people buy licensed articles? Do they just want to join the in-crowd or do they appreciate proven quality? Whatever it is, licensing still plays a major role these days and will certainly do so in the future. Have a look around – how many of the things you see actually are licensed products? Whether it is … more

The licence programme for KiKANiNCHEN, the new – and recently distinguished with an international design award – pre-school world of the KI.KA children’s channel, will continually be expanded through the Grünwald-based brand management and media company m4e AG within the scope of its underlying marketing strategy. With the renowned publishing houses … more

Since its programme-start in October 2009, KiKANiNCHEN, the new pre-school brand by KI.KA, has very successfully established itself in the 3 to 6-year-old target group, and with outstanding viewing rates, has meanwhile become market leader in this area. Since mid May, the multimedia pre-school portal … more