The culmination of flights around the world and countless top secret design meetings is about to be revealed by the design crew at Momiji HQ and the iconic Hello Kitty. February 2011 brings with it a happy collision of cute, as Hello Kitty and Momiji combine their unique styles to create a collection of six … more

On January 19th, Charuca attended the gala charity "Children's Smile" in London, invited by Sanrio Foundation. This event was held to raise funds for the foundation, which is devoted to bring a smile to children admitted to hospitals in the world's poorest places, by giving them surprises, gifts, … more

RIO Licensing becomes a new agent of Sanrio License in Russia and CIS countries. In addition to flagship brand Hello Kitty, RIO licenses Chococat, My Melody, Badtz-Maru, Kuromi, Keroppi, Charmmykitty and Pochacco. The agency was founded by the team who witnessed the origin of licensing … more

NAMCO BANDAI Partners S.A.S. today announced the European launch of Sanrio Digital’s Hello Kitty Seasons for the Nintendo Wii. Distributed in Europe by NAMCO BANDAI Partners, Hello Kitty Seasons is the first Hello Kitty title for Wii, and the latest addition to the line of games featuring Sanrio … more

Sanrio Foundation starts a tour among UK paediatric hospitals. Starting in London on February 10th the Foundation will bring smiles and little gifts to small patients around the country. After a successful fundraising event, which took place in London in January 2011, Sanrio Foundation is taking off to visit kids … more

The main mission of Sanrio Foundation is to bring smiles and help to children in hospitals around the world. Sanrio Foundation brings Hello Kitty mascot and other Sanrio characters to the hospitals, where they interact with little patients by distributing small gifts, taking pictures and even organising birthday … more

Hakan Canta, one of Europe’s leading producers of licensed goods, has launched a collection of innovative and exciting products featuring Spider-Sense Spiderman - the classic version of one of the best-loved comic book heroes in the world. The new products feature two striking and exciting … more

CPLG Germany was honoured with two awards at the prestigious LIMA Germany 2010 Awards, which were held on November 9th in Munich. CPLG Germany won the Promotion of the Year award for all the activity surrounding the 60th anniversary of the Peanuts cartoon strip. This included Snoopy … more

At a Sanrio Brand Presentation and Licensee Meeting in Stockholm, Plus Licens has awarded Egmont as ”Nordic Licensee of the Year” for 2010. Plus Licens' Sanrio brand manager Petra Sedlinger as well as Stefano Mastropietro, Stephanie Raber and Hiromi Urayama from Sanrio were present along with … more

The 10th presentation of the LIMA Germany Awards was held as part of the annual LIMA Gala on November 9th at the Hotel Bayerischer Hof in Munich, Germany. Again, the association’s members had cast their votes and decided on outstanding achievements in the licensing and merchandising industry in … more

Angel Cat Sugar is the second baby from Yuko Shimizu, the original creator of Hello Kitty, and is her first new character in nearly 30 years. Hardly surprisingly retailers and licensees are sitting up to take note of this new feline on the block. The property has made a huge grow with more than 2 million … more

After the Licensing International Expo in Las Vegas, Grani & Partners (Giochi Preziosi Group) returned for another encounter with the world of licensing in London, with exciting news in the form of its recent appointment by Sanrio as Preferred Premium Supplier EMEA for the Hello Kitty license. This means that, … more

In 2010 Sanrio, the multinational Japanese company behind Hello Kitty, is celebrating its 50th anniversary. Mr. Shintaro Tsuji founded Sanrio in 1960 as Yamanashi Silk Center and renamed Sanrio in 1973. The foundation of the company was built around bringing happiness to people’s lives through … more

FremantleMedia Enterprises and the Leomil Group today announced a new deal to launch Rebecca Bonbon footwear and apparel throughout major European territories. The hugely popular Japanese character and super cute fashionista, Rebecca Bonbon, was created by the original Hello KittyTM designer Yuko … more

This summer a new temporary Hello Kitty store was opened in one of the biggest water fun parks in Europe – Aquafan! The park is situated in Riccione, one of the most famous holiday destinations for Italians and many foreigners. The temporary shop situated at the entrance… more

FremantleMedia Enterprises (FME), together with Sears Holdings, today announced the North American launch of the hugely popular Japanese character, Rebecca Bonbon, created by the original Hello KittyTM designer, Yuko Shimizu. The agreement will bring an initial launch of over 320 … more

Leading consumer products licensor Chorion unveils a new fashion collection for dedicated fashionistas starring Little Miss Sunshine from its iconic Mr. Men and Little Miss brand. Designs for the line, due to launch in spring 2011, will debut exclusively at the International Licensing Expo. Drawing on the fun, humor … more

FremantleMedia Enterprises (FME) has secured multiple licensees across Europe for the fashion led Japanese graphic property, Rebecca Bonbon. These deals mark the first of their kind in the respective territories as the brand continues to gather momentum… more

A jolly octopus, pizza oven, Star Wars lightsaber and super speedy roller skates are among the 34 Best New Toys for 2010 unveiled at the Toy Fair this morning by BTHA (British Toy & Hobby Association) Chairman Roger Dyson. The 57th UK Toy Fair opened today at the… more

SANRIO Global Consumer Products EMEA, the international social communication business company, best known for Hello Kitty, is proud to announce its new Vice President, Stefano Mastropietro. Mr. Mastropietro will be responsible for the EMEA market (Europe, Eastern Europe, Middle East, … more