Hello Kitty and Friends are embarking on a new journey, this time through an NFT experience Powered by RECUR. This follows the announcement of a partnership between RECUR and Sanrio, the global lifestyle brand best known for pop icon Hello Kitty, in November of 2021 … more

Video games and licensing have been long-standing partners, but as the metaverse takes shape that relationship is deepening. To be sure in-game licensing for multi-player titles has been a fast-growing business for several years. But Fortnite, Roblox, Call of Duty and other well-known games have … more

Forever 21, a fashion industry leader, has partnered with HB Connections, a full-service company that designs, manufactures and distributes fashion handbags. The bags, including a Hello Kitty-licensed version, will be available in 409 Forever 21 stores nationwide and online at forever21.com … more

RECUR is thrilled to create a bespoke experience for Hello Kitty fans, someof the most engaged and dedicated fans in the world, to buy, collect and trade Hello Kitty NFTs as digital products and collectables. RECUR is eco-friendly and blockchain agnostic, ultimately enabling the Hello Kitty NFTs to be … more

FunCraft, an interactive entertainment company and mobile games publisher, together with Sanrio, today announced the global launch of Hello Kitty – Merge Town, a casual puzzle and merge decoration game that brings a renowned cast of characters and town to life for the ultimate Hello Kitty and Friends gaming … more

Kids First today announced its first-ever collaboration with Amazon Kids+ on an original children’s program based on Hello Kitty. The two companies are creating a new episodic series, entitled… more

Through this partnership, Azerion will launch five Hello Kitty and Friends-branded games as web-enabled versions powered by HTML5. The games will be accessible to a wider audience on both web and mobile devices. Azerion is planning a series of joint marketing initiatives to introduce the new … more

Sanrio, a lifestyle brand that is best known for pop icon Hello Kitty, and tokidoki, the global pop-culture brand famous for its larger-than-life characters, are announcing the release of their new digital game in collaboration with Bitbuu Games by Mars1982 Ltd. Bitbuu Games by Mars1982 Ltd is a … more

Gorjuss, the internationally successful brand from Santoro is a finalist at The Licensing Awards for the second year running! The Licensing Awards 2019 Property category finalists have been announced and it has been declared that Gorjuss will be competing with some iconic names like Barbie, Hello Kitty and … more

Today Sanrio announced the launch of its worldwide programme of events and partnerships to celebrate 45 years of its oldest character, Hello Kitty. Since she first appeared on a vinyl coin purse in Japan in 1974, Hello Kitty has become a pop culture and kawaii icon, a symbol of happiness, … more

Global lifestyle brand Sanrio and internationally recognized footwear and apparel brand Converse have teamed up to create Hello Kitty x Converse, a collection of footwear, sportswear and accessories for fans of all ages. The collaboration combines two iconic brands that celebrate self-expression and … more

On the eve of the 11th edition of the Bologna Licensing Trade Fair (26 – 28 March 2018), the organizers announced the winners of the 2nd Bologna Licensing Award, the only Italian prize addressed to the licensing industry and to the best programme development and licensed projects … more

Teddy fur hoodies, classic shirting and festive jumpers have been given a Hello Kitty makeover just in time for Christmas, alongside super cute phone cases, socks, best friend’s jewellery, pyjamas, bags and hosiery. As if that wasn’t enough, ASOS and Sanrio also created an exclusive, dabbing Hello Kitty … more

“Best Licensee” for 2015-2016 by Sanrio, for the Hello Kitty franchise in the MENA region. Sanrio and Leomil have been long standing partners in many regions across the world; Europe, Russia, Middle East and Latin America. “Even though the overall business for retailers in MENA is challenging, we have … more

Andy Warhol – The Andy Warhol Foundation for the Visual Arts, Inc.; It’s a WildLife – Form Advertising/Bulldog Licensing Ltd.; Keith Haring – Artestar/Haven Licensing; Pets Rock – Takkoda/The Sharpe Company; Taste Happiness with SmileyWorld – The Smiley Company … more

Asia’s expanding middle class and growing demand for high quality brands present huge opportunities to the region’s licensing industry. Next week, the world’s leading licensors will gather at the Hong Kong Convention and Exhibition Centre for the 14th Hong Kong International Licensing Show … more

Leomil and Sanrio have announced an expansion of their partnership in Colombia and Central America. The two renowned companies have a long lasting partnership for Hello Kitty in Europe, Russia, the Middle East and now also in the Southern hemisphere. Leomil has been investing a great deal in … more

Warner Bros. Consumer Products EMEA (WBCP EMEA) and Sanrio GmbH are proud to announce the launch of two new product collections for DC Comics X Hello Kitty. Flik Flak, a company of the Swatch Group, has just launched DC Comics X Hello Kitty watches for children and in a separate deal, leading … more

Toei Animation Europe and Sanrio GmbH have teamed up – reaching an exclusive agreement that will unite their iconic properties Hello Kitty and One Piece for a joint European licensing program. At the center of the co-branded development is the creation of an exclusive product line that joins One Piece … more

You will find media characters that have long become children’s heroes at the Licensing World Russia Exhibition, which will open its doors on September 16-18 2014 at the CROCUS EXPO. For a long time now manufacturers of children’s products all over the world have been successfully using images of popular … more