Mattel, Inc. and EPIC Resort Destinations, LLC. announced today that Mattel Adventure Park in Glendale, Arizona will feature additional brand activations from Barbie, Masters of the Universe, and Mattel Games when it opens in 1Q 2023. These Mattel brands join the previously announced Hot Wheels roller … more

Most often associated with sneaker and streetwear brands, “drops” are increasingly landing across multiple licensed categories. The controlled, largely surprise release of limited items has become a go-to strategy for both digital and physical goods as brands seek to build customer loyalty and community … more

As always, major retailers around the world have been releasing lists of “top” toys as a way to focus attention on the upcoming holiday season; this year, it’s been accompanied by a message to buy early, as even consumers are now conversant with the words “supply chain.” more

Mattel, Inc. announced today that the company has entered into a multi-year agreement with ITOCHU Corporation, one of the largest Japanese general trading companies. ITOCHU will create a comprehensive licensing program for Barbie in Japan with an immediate focus on fashion-related product launches … more

“Barbie Fashion Battle” features 12 up-and-coming adult designers who will be divided into two separate fashion houses, each headed by a celebrity fashion icon. The designers then create miniature high-fashion collections for Barbie that are presented in cinematic reveal sequences. The winner will ultimately … more

Gorjuss, the internationally successful brand from Santoro is a finalist at The Licensing Awards for the second year running! The Licensing Awards 2019 Property category finalists have been announced and it has been declared that Gorjuss will be competing with some iconic names like Barbie, Hello Kitty and … more

Sports company PUMA and Barbie are back with an exciting capsule collection to celebrate 60 glorious years of the famed doll. Bringing to life her love for sports, fashion and style, the collaboration includes a special edition NOVA x BARBIE sneaker pack. Barbie and her signature pink style have … more

The licensing market in Italy continues to grow and the number of companies interested in developing licensed products is increasing. Testament to this was the high attendance at the Bologna Licensing trade Fair (BLTF), the only fair event in Italy dedicated to the trade in licenses for the use of established … more

Peppa Pig, Barbie, the Smurfs and the Rollinz are some of the stars of the “Bologna Licensing Award 2017”, the prize for the best projects to develop licensed products during the period 2015-2016 in Italy. These awards will be assigned for the first time during the Bologna Licensing Trade Fair (BLTF), … more

Global toy leader Mattel (NASDAQ: MAT) today announced a new partnership with Papercutz, “the #1 Kids’ Graphic Novel Publisher”. The agreement gives Papercutz rights to create comics based on the company’s Barbie character, the best-selling fashion doll that has become a cultural icon. … more

Andy Warhol – The Andy Warhol Foundation for the Visual Arts, Inc.; It’s a WildLife – Form Advertising/Bulldog Licensing Ltd.; Keith Haring – Artestar/Haven Licensing; Pets Rock – Takkoda/The Sharpe Company; Taste Happiness with SmileyWorld – The Smiley Company … more

Bulldog Licensing has announced that Helena Mansell-Stopher will be joining the company as Retail Licensing Director. Helena’s reputation very much precedes her, having held senior positions at Hit, 4Kids, Marvel and most recently as UK Consumer Products Territory Lead at Mattel. During her career, she has … more

Industry Sales Stabilized as Economy Continued to Struggle - Decrease in Licensed Toys. According to leading market research company, The NPD Group, U.S. retail sales of toys generated $21.47 billion in 2009 compared to $21.65 billion in 2008, a decline of under 1 percent. In contrast to fourth quarter … more