Rocket Licensing has brokered a partnership with Ella’s Kitchen Brands Ltd. to create a range of snacks for little ones based on Eric Carle’s classic literary tale, The Very Hungry Caterpillar, to launch in autumn 2022. Ella’s Kitchen is planning products including Butterfly Pops and Oaty Biccies, both in sweet … more

Rocket Licensing is readying its exciting portfolio of brands ahead of the industry reuniting following almost two years apart at Brand Licensing Europe from 17th to 19th November, 2021 at ExCel London. Consisting of seasonal must-haves like The Elf on the Shelf timeless classics like Beano and … more

To celebrate World Literacy Day, Deliveroo and Rocket Licensing established a partnership to create a limited edition The Very Hungry Caterpillar meal box. The meal box launched on 8th September and was available to buy from Deliveroo Editions in London, Manchester and Leeds for £2.79, with all … more

Eric Carle’s evergreen and much-loved literary property, The Very Hungry Caterpillar, has welcomed four new licensees to its impressive portfolio in recent months, with new deals with the Great British TeePee Company, Findel Education, DNC and Gullivers Theme Park Resorts. Furthermore, there are … more

The Carle family announces with great sadness that Eric Carle, beloved artist, illustrator, and writer, passed away peacefully and surrounded by family members on May 23, 2021 at his summer studio in Northampton, Massachusetts. Eric was 91. A true creator, Eric Carle is renowned for his … more

MORI, the baby essentials brand known for its super soft fabrics and socially conscious approach to manufacturing, is delighted to announce a partnership with Rocket Licensing for a new collection inspired by Eric Carle and the cherished storybook, The Very Hungry Caterpillar. This limited-edition … more

Leading independent agency, Rocket Licensing will be exhibiting a wide portfolio of brands, including new additions and longstanding properties, at the European week of the new virtual Festival of Licensing show, running throughout October. The impressive list features newcomers such as … more

Building on its successful collaboration with Action for Children, the charity which helps children throughout the UK to thrive, Rocket Licensing, which manages the UK rights for The Very Hungry Caterpillar through the worldwide agent The Joester Loria Group, has launched a new campaign targeting … more

Leading nursery retailer, JoJo Maman Bébé has partnered again with the World of Eric Carle to extend its successful Very Hungry Caterpillar range of children’s clothing based on the evergreen book character. The licensing campaign for The World of Eric Carle’s The Very Hungry Caterpillar is managed in the UK … more

Leading independent licensing agency, Rocket Licensing, who manages the consumer products programme for  more

Rocket Licensing, the UK licensing agent for Eric Carle’s classic children’s book, The Very Hungry Caterpillar, is building on the success of last year’s 50th anniversary celebrations, as further activity was launched this February half term with iconic Bluewater shopping Centre, Europe’s leading retail and … more

As The Very Hungry Caterpillar continues to celebrate its 50th anniversary, Rocket Licensing, which manages the licensing of the brand in the UK, has formed a partnership with leading shopping destination, Bluewater, for a slate of promotional activity. The collaboration begins with the theming of … more

At BLE stand B301 Rocket Licensing, one of the industry’s most respected independent licensing companies, is celebrating its appearance at a new stand in a new venue with a list that’s big in every sense, including new arrivals Rebel Girls, Valiant and The Original Ramen Company, and firmly established hits … more

The summer holiday is in full swing – and so is the collaboration between Eric Carle’s The Very Hungry Caterpillar and the Royal Horticultural Society – the world’s leading gardening charity. Inspired by the brand’s 50th anniversary, for which events and celebrations have been taking place all year … more

Rocket Licensing, the licensing agent for Eric Carle’s The Very Hungry Caterpillar in the UK and Eire, has announced a major direct to retail (DTR) licensing agreement for the much-loved caterpillar with JoJo Maman Bébé, the UK's favourite boutique mother and baby brand. The first-ever JoJo Maman … more

Rocket Licensing, the local licensing agent in the UK for Eric Carle’s The Very Hungry Caterpillar, has announced a major collaboration for summer 2019 between the classic children’s character and the Royal Horticultural Society (RHS) – the world’s leading gardening charity … more

Rocket Licensing, the local licensing agent in the UK for The Very Hungry Caterpillar, has announced a major collaboration for spring 2019 between Eric Carle’s classic children’s character and the Eden Project, the massively popular Cornwall-based visitor destination showcasing the world’s most important … more

Big brands on the Rocket Licensing stand for 2018 include children’s classic The Very Hungry Caterpillar, approaching its 50th birthday in 2019, and seasonal favourite The Elf on the Shelf, a property that has seen an exceptionally fast take-up of licensees. In addition BLE will mark a new direction for TV and … more

Rocket Licensing, the local licensing agent in the UK for Eric Carle’s The Very Hungry Caterpillar, has announced five new licensing agreements – with more to come – for one of the world’s best-known children’s brands. Children’s educational toys, butterfly kits, confectionery, personalised gifts, and … more

Rocket Licensing, the licensing agent in the UK for Eric Carle’s The Very Hungry Caterpillar, is further building the licensing campaign and retail presence of this much-loved property as the 50th anniversary of one of the world’s best-known children’s characters approaches. 2018 will see an impressive number of … more