The Pokémon Company group announced a new Pokémon animated series that will follow a never-before-seen storyline and characters — including dual protagonists named Liko and Roy in the Japanese version of the series — as they set off on action-packed adventures across the Pokémon world … more

PUMA, in collaboration with The Pokémon Company International, announces its creative collection featuring the incredible world of Pokémon. PUMA takes inspiration from fan-favorite Pokémon – including Pikachu, Bulbasaur, Charmander, Squirtle, and Gengar – for the new collection featuring iconic … more

Mattel, Inc. renewed its licensing partnership with The Pokémon Company International in the building sets category. Through the agreement, Mattel will continue to produce its popular Pokémon toys and building sets under its MEGA property. As a partner to The Pokémon Company International and by way … more

MINI will be the main sponsor at this year's gamescom in Cologne. In collaboration with Pokémon, MINI will be showcasing the MINI Concept Aceman with the exclusive Pokémon Mode at the world's biggest gaming event, playfully enriching the lives of MINI fans with fun and variety… more

Specialist apparel licensee, Poetic Brands, has partnered with ASOS once again to design and manufacture a 38-piece collection of apparel inspired by the pop-culture entertainment franchise, Pokémon. Featuring a wide variety of clothing, including tees, dresses, hoodies, knitwear, denim shorts, a denim … more

Premier footwear manufacturer, Ground Up is at it again! This time the theme of their newest release brings beloved favorites from your childhood into a new generation for your children. In partnership with top video game brand Pokémon, is the launch of two new styles available exclusively at Journey’s … more

Uncanny Brands, a leader in pop culture-licensed small appliances, is partnering with Pokémon to launch cooking ware based on the iconic brand. Initial items will all be available as of November 2021. The initial offering includes slow cookers, coffee makers, waffle makers and grilled cheese sandwich makers … more

As always, major retailers around the world have been releasing lists of “top” toys as a way to focus attention on the upcoming holiday season; this year, it’s been accompanied by a message to buy early, as even consumers are now conversant with the words “supply chain.” more

This limited edition collab is OREO’s first-ever cookie rarity scheme. The Limited Edition Pokémon x OREO cookies pay tribute to some of the most beloved Pokémon with 16 unique cookie embossments featuring Pokémon such as Pikachu, Bulbasaur, Charmander and Squirtle— BUT just like in the … more

The Pokémon Company International has teamed up with LPP, Poland’s biggest clothes manufacturing company, for collections of Pokémon apparel and accessories for kids and adults across LPP’s widely recognised brands Reserved Kids, House, Cropp and Sinsay. The Pokémon and LPP collaboration is now … more

Concept One Accessories & The Pokémon Company International have teamed up to bring Pokémon luggage, travel accessories, headwear and more to multiple territories across North America. Launching Spring ’22 Pokémon luggage & travel accessories will be available throughout the US and Canada … more

The outlook for the upcoming Halloween sales season is both cautious and optimistic. Caution is the word when it comes to supply chain issues that have hampered every product category may delay some shipments during the critical 8-10 week sales period. And then there is the question of whether … more

From June 8 to July 6, 2021, the Galeries Lafayette Champs-Elysées will host a Pokémon pop-up, to amaze fans of the brand and its most iconic character, Pikachu! An iconic franchise in the world of video games and entertainment, loved by millions of fans of all ages and around the world, Pokémon has … more

Pokémon’s 25th anniversary celebration continues with today’s release of iconic recording artist Katy Perry’s new single and video, “Electric.” Katy, whose love for all things Pokémon dates back to childhood, when she played the original video games on her Game Boy, created the track especially for … more

The Pokémon Company International announced today that Pokémon delivered a significant increase in sales across Europe for its Pokémon Trading Card Game (TCG) and Jazwares toy range in 2020 despite a challenging year for retail. According to figures recorded by the NPD Group Toys retail tracking service, … more

As far as late ‘90s icons go, it’s hard to imagine anything bigger than Pokémon, the entertainment franchise that continues to be beloved by both kids and adults all over the world. Who at the turn of the millennium didn’t want to join the adventures with Ash, Misty, and Pikachu as they journeyed … more

The Pokémon Company International is partnering with leading online retailer Zavvi to launch a special European Pokémon capsule collection across adult apparel, footwear and accessories. The recently launched collection marks the first collaboration between Pokémon and Zavvi. The range comprises … more

Pikachu, the mascot of the Pokémon brand, electrifies the Le Pliage, the Maison Longchamp classic. Your children will want to borrow your bag! This blend of French elegance and Japanese kawaii leaves nothing to chance. Longchamp is an acknowledged master in the art of dynamic collaborations … more

The Pokémon Company International has signed the Erve Europe / Van Der Erve, Europe’s leading producer of licensed apparel and brands, as a new licensee for Pokémon kids and adult apparel in Germany. Fashion powerhouse Erve Europe / Van Der Erve will collaborate with Pokémon for a collection of … more

The Pokémon Company International is ramping up the excitement for Pokémon fans ahead of the eagerly awaited new video games, Pokémon Sword and Pokémon Shield, by announcing a unique tie-in featuring plush toys of characters featured in the games. For the first time ever, fans will be able to … more