Tremendously popular Fireman Sam and his colleagues are always ready for action. They work in the peaceful town of Pontypandy and impress again and again with their courage and cooperativeness. Fireman Sam is by far the most popular preschool character brand in Germany. The TV series airs with great … more

Santoro is delighted to congratulate UK licensee Craft Consortium Ltd. on winning the ‘Most Innovative Product Range 2017’ in the Craft Business Awards for their debut collection of Kori Kumi papercraft. Awards were handed out at the prestigious annual creative trade show Craft, Hobby & Stitch… more

Pathé Live Kids - a new initiative that shows exclusive kids content on the big screen – has posted impressive box office figures in the French market, with a total of 90,000 cinema admissions recorded for screenings of exclusive Masha and the Bear content. The show, which screened on weekends and in school… more

DHX Media, the world’s leading independent, pure-play kids’ content company, has grown the digital presence of its shows in the UK and Germany in a deal with Amazon Prime Video, which will see the subscription-video-on-demand service offering more than three-dozen DHX Media kids’ shows to its … more

P2 Games, a leading children’s interactive publisher, and HIT Entertainment, one of the world's leading preschool entertainment companies, today announced the launch of the new app, Fireman Sam™: Fire & Rescue. Fireman Sam: Fire & Rescue is the second app from P2 Games in conjunction with HIT ... more

HIT Entertainment, one of the world's leading pre-school entertainment companies, today announced that a brand new CGI series of pre-school favourite Fireman Sam, plus a feature-length special, have been greenlit. Specifically, 24 x 10’ episodes will be produced along with one extended ... more

HIT Entertainment, one of the world's leading children's entertainment producers and rights owners, today announced that Shari Donnenfeld has been appointed to the newly created position of Head of HIT Global Brands. This appointment further supports HIT’s commitment to creating and ... more

HIT Entertainment, one of the world’s leading children’s entertainment producers and rights owners, has today announced the appointment of CPLG as the exclusive licensing agent in Germany for top pre-school brand, Fireman Sam™. CPLG will work closely with HIT Entertainment to promote licensing opportunities across all categories in Germany with the aim of replicating the ... more

On Saturday 12 November, everyone’s favourite hero next door, Fireman Sam, took part in the prestigious Lord Mayor’s Show procession alongside the ‘Classic Fire Engines’ company. Fireman Sam walked the three mile parade route and waved to the hundreds of thousands of people who lined the ... more

Mattel, Inc. (NASDAQ:MAT) announced that it has entered into an agreement to acquire HIT Entertainment for $680 million in cash from a consortium led by Apax Partners funds. HIT Entertainment owns a global portfolio of popular preschool brands, including Thomas & Friends®, Barney®, Bob the ... more

Zodiak Kids, Zodiak Media Group’s children’s production and distribution arm, is delighted to announce the launch of a Little Princess live theatre tour from February 2012. Award-winning family entertainment and West End producers M4 Entertainment Ltd, BOS Ltd and PW Productions Ltd will present the UK ... more

HIT Entertainment, one of the world's leading independent children's entertainment producers and rights-owners, is set to ramp up its digital portfolio with a host of brand-new apps which will launch Autumn/Winter 2011 across some of its most popular pre-school brands. Both ‘Bob the ... more

HIT Entertainment, one of the world's leading independent children's entertainment producers and rights-owners, has today announced an extensive deal with the Australian Broadcasting Corporation (ABC) that gives the broadcaster additional TV rights to over 60 hours of programming from ... more

HIT Entertainment, one of the world’s leading independent children’s entertainment producers and rights owners, and Haven Licensing, have today announced the appointment of Big Balloon as Australian toy licensee for popular pre-school brands Fireman Sam and Bob the Builder. As part of the ... more

HIT Entertainment, one of the world’s leading independent children’s entertainment producers and rights owners, today announced that it has pre-sold the new CG-animated series of ‘Fireman Sam’ to both Turner Broadcasting and S4C. Turner Broadcasting has picked up the series for its popular … more

HIT Entertainment, one of the world’s leading independent children’s entertainment producers and rights owners, has today announced the appointment of Learning Curve as German toy licensee for popular pre-school brand Firemen Sam. This partnership furthers the relationship between HIT … more

HIT Entertainment, one of the world's leading independent children's entertainment producers and rights-owners, has today announced that a brand new CG-animated series of ‘Fireman Sam’ has entered pre-production. 26 x 10’ episodes will be produced for an eighth series of the popular … more

HIT Entertainment, one of the world’s leading children’s independent producers and rights owners, today announced 51 sales from its pre-school portfolio to leading broadcasters around the world. 31 of the deals will see programmes, including ‘Thomas & Friends’, ‘Angelina Ballerina’, ‘Bob the Builder’, ‘Fireman … more

HIT Entertainment, one of the world’s leading independent children’s entertainment producers and rights owners, has today announced the renewal of Character Options as UK Master Toy Licensee for the number two* pre-school boys brand, Fireman Sam™. Under the multi-year licensing … more

Fireman Sam is teaming up with Toys R Us to promote safety as part of the ‘Safety First with Fireman Sam’ campaign which launches tomorrow, Saturday 5 June, in Coventry. With the help of local fire services throughout the UK, Fireman Sam will be appearing at Toys R Us stores, sharing fire safety tips … more