The Miffy brand signed a series of new deals: Daiso, the incredibly popular Japanese “100-yen” shop, is partnering with Miffy to create a collection of stationery, novelty, and paper goods, along with health & beauty aids. The collection will be available in mid-2023 … more

After DRI Licensing’s decision to wind down the company it became paramount to find a new home for Miffy. The brand Miffy has been carefully nurtured and grown over the last 20+ years and it was important to secure this foundation, but also build on the program to further stimulate visibility and growth … more

Leading independent agency Sagoo is thrilled to be exhibiting at the Festival of Licensing this year, where it will be showing its wide range of properties ranging from children’s brands such as Rilakkuma and Mighty Little Bheem, through to adult properties including three newly represented … more

Leading independent licensing agency, Sagoo has partnered with world class content creation company, Endemol Shine Group, to represent leading brands, Simon’s Cat, MasterChef and Peaky Blinders across select categories in France. The brands join Sagoo’s impressive portfolio, which includes Rilakkuma … more

WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has teamed up with Italian design school Istituto Europeo di Design for a fashion project to celebrate the 65th anniversary of Mercis BV’s classic character brand Miffy. The project saw students from award-winning … more

The classic licensing brand “Miffy” is undergoing a repositioning process in the German-speaking market. The German brand management and media company m4e AG focuses its marketing activities to adjust “Miffy” as a lifestyle brand, targeting young women, mothers, babies and kids. The brand’s international… more

The German brand management and media company m4e AG will represent all rights of the classic brand “Miffy” in the German-speaking territories. M4e signed an agreement with the brand’s licensor and owner Mercis bv and will help to establish the internationally renowned brand in the … more

Leading consumer products licensor Chorion unveils a new fashion collection for dedicated fashionistas starring Little Miss Sunshine from its iconic Mr. Men and Little Miss brand. Designs for the line, due to launch in spring 2011, will debut exclusively at the International Licensing Expo. Drawing on the fun, humor … more

Telescreen B.V., a leading production, distribution and brand management company and part of the German m4e Group, will be presenting several new properties at MIPTV: RUDOLF - Among them the new animated series RUDOLF about a door-to-door salesman and his hilarious day-to-day adventures. In … more

MIFFY – THE MOVIE, the latest project of Dutch Telescreen B.V., a leading production, distribution and Brand Management company and part of the German m4e AG, will be introduced at the European Film Market in Berlin. The 70-minute stop-motion cinema experience for 3-6 year olds (and the whole … more