Ground Up International is stepping into 2023 alongside Kids Foot Locker with a collaboration. Boys and girls can display their love for everything Disney, Marvel, and Star Wars with sneakers inspired by their favorite entertainment brands. The launch consists of slip-on, low-top, and high-top sneakers … more

With the highly-anticipated Black Panther: Wakanda Forever hitting cinemas this weekend, adidas has joined forces with Marvel Studios to reveal the bespoke costuming and footwear designed for characters Shuri, Okoye, and Riri. adidas innovation and design teams led largely by female and BIPOC … more

For example, Chronicle Books expanded its licensing agreement with Lego to include adult books and puzzles, the latter strengthened by the acquisition of Ridley Games and Game Rooms. In April 2023, Chronicle will return to the Marvel fold with the release of its first Marvel-licensed title in 15 years, … more

Hasbro, Inc., a global play and entertainment company, will return to San Diego Comic-Con International, bringing an extraordinary portfolio of brands, including Transformers, Dungeons & Dragons, Magic: The Gathering, NERF, G.I. JOE and Power Rangers, as well as products from premier collaboration … more

“Stan Lee Universe, LLC,” Genius Brands International’s controlled venture with POW! Entertainment (POWN), has signed a 20-year deal to license the name and likeness of Stan Lee to Marvel Studios for future feature films and television productions, as well as use in Disney theme parks and experiences … more

Award-winning toymaker ZURU has collaborated with Disney to miniaturize some of the most beloved Disney products, in 5 Surprise Mini Brands: Disney Store Edition. Perfect replicas of favorite toys from Marvel, Lucasfilm, Disney Princess, Mickey & Friends, and Pixar offered exclusively by Disney will … more

Hasbro, Inc. today announced an extended relationship with Lucasfilm, renewing its longstanding licensing deal for Star Wars, and announcing a new agreement to develop products based on the Indiana Jones franchise. As a master toy licensee for both franchises, Hasbro will continue to create toys … more

CandyRific has teamed up with M&M’S® brand to offer four seasonal Movie Night Snack Kits each filled with one M&M’S® Milk Chocolate Theater Box of candy, one M&M’S® Peanut Chocolate Theater Box of candy, each with 3.1 oz. of candy, and three bags of gourmet popping corn … more

Jazwares, a global leader in toys and licensing, announced today that they have entered a multi-year deal with Marvel to produce an all-new line of costumes and costume accessories. Set to hit retailers in North America in 2022, this new line will include an epic assortment of officially licensed … more

Yoobi, the innovative school, home, and office supplies company that gives back, today announced a collaboration with Marvel for a super-powered collection of back-to-school essentials. Combining Marvel’s iconic characters with Yoobi’s bold designs, the limited-edition collection will give students the … more

In collaboration with Anne Stokes, What’s Your Passion Jewelry has created these two eye catching pieces that embody the unique and magical designs seen in her work. The Celtic Dragon Necklace and Dragon Medal Necklace allow her powerful and symbolic designs to come to life beyond the paper … more

Marvel fans have reason to celebrate 2021 with a full year of new Marvel Studios inspired-product reveals spanning toys, games, books, apparel, home décor and more. Mirroring Marvel Studios’ upcoming Disney+ series rollouts, Marvel Must Haves will serve as the preeminent source on Marvel.com for … more

Marvel and AAA are expanding the sporting and cultural experience of Mexican wrestling. As part of the actions that will be taken for this collaboration, a new group of wrestlers inspired by Marvel’s most iconic Super Heroes and villains will be introduced; and a series of family shows that will gather the … more

BoxLunch and Marvel announced the launch of the Marvel Eat the Universe collection, an exclusive range of merchandise inspired by the iconic characters of the Marvel Universe and the unique dishes brought to life in Marvel’s popular YouTube series. Hosted by celebrity chef Justin Warner, Marvel’s Eat the … more

Through a groundbreaking joint venture between Genius Brands International and Stan Lee’s POW! Entertainment, an agreement has been struck to create Stan Lee Universe. Stan Lee Universe will assume worldwide rights, in perpetuity, to the name, physical likeness, physical signature, live-action … more

Hasbro, Inc. today reported financial results for the first quarter 2018. Net revenues for the first quarter 2018 decreased 16% to $716.3 million versus $849.7 million in 2017. The decrease in revenues is the result of the liquidation of Toys“R”Us in the U.S. and U.K., along with uncertainty in its other … more

Frida Kahlo joins forces with Spanish licensee Grupo Erik for a typical ‘Frida’ collection of stationary and paper goods. Frida Kahlo the authentic female lifestyle icon is available on shelves this summer following an exclusive partnership with Grupo Erik – renowned … more

Luxury bedding ranges featuring Disney and Marvel characters are set to hit stores this autumn/winter in an exclusive collection from Kip & Sew, a new, premium sub-brand of leading licensing business Character World . The firm has teamed up with The Walt Disney Company to create the … more

Finalists for The Licensing Awards 2014 have now been revealed for the Product, Retail, and Marketing Communication Awards. The finalists for the Property Awards categories will be announced by the end of July. The winners will be revealed at The Licensing Awards event on Tuesday 16th September … more

The Walt Disney Company has confirmed its attendance at this year’s Brand Licensing Europe, the Advanstar organised licensing exhibition, from 16th – 18th October 2012 at London’s Olympia. Marianthi O’Dwyer, vice president, Licensing, The Walt Disney Company UK & Ireland commented, “We are ... more