Beyblade, with support from Japanese IP specialist ADK Emotions NY Inc. and Hasbro, continues to attract some of the world’s best-known entertainment brands with upcoming collaborations with WWE, Roblox and Anime NYC set to boost its international reach via in-person and livestream streaming events … more

Get ready to celebrate, Bladers! Beyblade Burst Turbo is racing to Disney XD with 51 all-new episodes debuting later this year. Further details will be released soon. The popular kids’ TV channel has licensed a third season of the hit animated Beyblade Burst series from New York City-based entertainment … more

Hasbro, Inc. today reported financial results for the first quarter 2018. Net revenues for the first quarter 2018 decreased 16% to $716.3 million versus $849.7 million in 2017. The decrease in revenues is the result of the liquidation of Toys“R”Us in the U.S. and U.K., along with uncertainty in its other … more

The Beyblade toys and TV show took the world by storm when first released in 1999. The hugely popular animated series produced by d-rights, Inc. focused on a group of characters who form teams and do battle with one another using highly powerful spinning tops called ‘”Beyblades”. … more

The action and excitement of marble shootouts is back in Germany with “B-DAMAN Crossfire”. The producers of the hit property BEYBLADE have lifted B-DAMAN, which has already been very successful around the globe in the past, to a new level and added exciting digital features. The brand ... more

Mia and me® – most successful kid’s show in Germany: The TV premiere of Mia and me® in Germany was a huge success. During the second run in September an average of nearly 500,000 kids (3-13) watched each episode, and up to 1.2 million viewers in total. At the same time, Mia and me® was the most … more

Summer breezes, sandy bays, and sunny beaches… holidays and relaxation or first preparations for Christmas festivities? There’s a lot going on in the German licensing market. That’s why BRANDORA once more tells about new trends and latest developments in Germany ... more

Unilever, one of the largest manufacturers of consumer goods worldwide, will be marketing the dental-care products of its successful children’s brand Signal Junior with the main characters from the TV series and licensing brands “Mia and me” and “Beyblade”. Licensing promotion for both topics was initiated by ... more

Hasbro, Inc. today reported revenue and earnings growth for the second quarter 2011. The Company reported 23% net revenues growth to $908.5 million compared to $737.8 million in the second quarter 2010. Second quarter 2011 net revenues include a positive $35.8 million impact of foreign exchange… more

The comeback of the brand “BEYBLADE: Metal Fusion” marketed by the brand management and media company m4e AG and toy manufacturer Hasbro is in full swing. The speedy, colourful spinning tops are the number one toy in the German charts (NPD Eurotoys, KW 45, Total Market Top Items Units). Since … more