Mattel, Inc. and Devolver Digital will launch pre-sale orders for a special release of Masters of the Universe x Fall Guys toys. The limited-edition action figure multipack features Fall Guys Beans as He-Man, Skeletor, Teela, and Battle Cat in a chunky 3.5” scale, bringing the four pop culture staples together in … more

By the Power of Grayskull…I Have the Power! Today, Cryptoys, the revolutionary new NFT platform that combines toys, gaming and entertainment, and Mattel, Inc. announced they will release the first drop of their highly anticipated Masters of the Universe series on Wednesday … more

Cryptoys, the revolutionary new NFT platform that combines toys, gaming and entertainment to create an expansive playable universe, today announced that the iconic Masters of the Universe will be the first brand to launch on its NFT platform this fall as part of its global, multi-year partnership with Mattel … more

Mattel, Inc. and EPIC Resort Destinations, LLC. announced today that Mattel Adventure Park in Glendale, Arizona will feature additional brand activations from Barbie, Masters of the Universe, and Mattel Games when it opens in 1Q 2023. These Mattel brands join the previously announced Hot Wheels roller … more

Mattel, Inc. and Nickelodeon today announced the start of production on a live-action television movie musical based on the iconic Monster High franchise about… more

WWE and Mattel, Inc. announced a multi-year extension of their global master toy licensing agreement. The extended partnership includes exclusive rights around Action Figures, Action Figure Accessories and Kids Toy Title Belts. Since 2009, Mattel and WWE have developed a wildly popular and diverse … more