As the first of the major toy companies reporting financial this week, comments by Hasbro’s executives offer the first window into industry conditions as we get nearer to the all-important holiday selling season. Mattel and Jakks Pacific also are reporting earnings this week. Hasbro raised wholesale prices … more

Following the acquisition of eOne in 2019, Hasbro continues to consolidate its brand-licensing representation across EMEA. As a result, leading licensing agency WildBrain CPLG has been appointed, through an expansion of its partnership with Hasbro Consumer Products, to represent eOne brands … more

In partnership with Hasbro and its global entertainment studio, eOne, PJ Masks will be part of the Dubai Fitness Challenge, taking place from 30th October to 28th November, to help promote a healthier lifestyle to the children of Dubai, encouraging them to be active for 30 minutes a day through exclusive … more

After working with WildBrain CPLG Benelux since January 1, 2020, Hasbro is expanding the licensing agency’s rights to include the iconic eOne brands, following the recent integration of Hasbro and eOne. “We are maximizing our local partnership with WildBrain CPLG Benelux and adding Peppa Pig … more

Entertainment One is gearing up for the much- anticipated debut of Ricky Zoom on Channel 5’s multiplatform pre-school brand, Milkshake! which is set to air episodes from series 1 daily from 20th April 2020. To crank up excitement around the show’s terrestrial launch in the UK… more

Entertainment One today shares details of new distribution deals and toy partners that will drive growth for its acclaimed portfolio of preschool properties as the licensor heads to Abrin Toy Fair in São Paulo, Brazil where they will be exhibiting from 8th-11th March 2020. eOne has appointed … more

Entertainment One is proud to announce a new multi-territory partnership with Merlin Entertainments that will see PJ Masks making waves in Sea Life aquariums internationally. Set to launch from February 2020, this exciting new partnership will expand the universal appeal of eOne’s hit preschool … more

Entertainment One is excited to announce that it has secured a multi-year agreement with Leolandia, Italy’s leading theme park destination for families, that will see the launch of the world’s first PJ Masks City theme park attraction in 2020. Construction on PJ Masks City is already underway and the … more

Entertainment One (eOne), powers up for a fourth series of its globally beloved hit superhero show for preschoolers, PJ Masks, with news today of a new batch of 52 x 11min episodes that are slated for delivery from April 2020. Produced by eOne and Frog Box, in collaboration with broadcaster … more

Entertainment One (eOne) continues to expand the presence of its popular preschool superhero property, PJ Masks, across Asia, with news today that the show will be heading to free-to-air channel EBS in Korea. From today, 52 episodes from Series 2 of PJ Masks will begin airing on … more

On the eve of the 11th edition of the Bologna Licensing Trade Fair (26 – 28 March 2018), the organizers announced the winners of the 2nd Bologna Licensing Award, the only Italian prize addressed to the licensing industry and to the best programme development and licensed projects … more

Entertainment One (eOne) today outlines developments for its preschool properties Peppa Pig and PJ Masks that will see them expand on-air and at retail across Nordic territories. Plus Licens represents the consumer products programmes for both Peppa Pig and PJ Masks and will introduce new … more