Mattel, Inc. today announced that it has entered into a multi-year global licensing agreement with Universal Brand Development for DreamWorks Animation’s Trolls. The vibrant and joyful animated franchise — teeming with big hearts, hair-raising comedic adventures and award-winning music … more

The licensing market in Italy continues to grow and the number of companies interested in developing licensed products is increasing. Testament to this was the high attendance at the Bologna Licensing trade Fair (BLTF), the only fair event in Italy dedicated to the trade in licenses for the use of established … more

Peppa Pig, Barbie, the Smurfs and the Rollinz are some of the stars of the “Bologna Licensing Award 2017”, the prize for the best projects to develop licensed products during the period 2015-2016 in Italy. These awards will be assigned for the first time during the Bologna Licensing Trade Fair (BLTF), … more

“Hasbro's global team delivered a tremendous 2016. We reached the $5 billion revenue mark for the first time in company history, we improved profitability and we invested to grow Hasbro over the long-term while increasing our dividend and share repurchase levels," said Brian Goldner, Hasbro's Chairman… more

In August 2016, the international operating company Kaufmann Neuheiten GmbH has signed a license agreement with "DreamWorks Animation". For the film start of "Trolls" on October 20, 2016 the company will launch colorful car and travel accessories of Troll leader Poppy and her friends. … more

At this year’s toy fair in Nuremberg you could not help but notice them: The “Trolls”, main characters of the high-class animated adventure comedy by DreamWorks Animation, were the absolute stars of the event. In three exclusive previews countless visitors were able to get a picture of the look … more

The Leomil Group and DreamWorks Animation have extended their relationship beyond Dragons and onto the upcoming feature film Trolls. The two companies have reached an agreement identifying Leomil as the European licensee for footwear and multi-European-territory licensee for apparel for the new … more