Global sports company PUMA teams up with Nickelodeon to launch PUMA x PAW Patrol, a new collection of playful and sporty styles for kids featuring the pack of heroic rescue pups from the hit animated series PAW Patrol, created by Spin Master Entertainment. It’s all paws in with the PUMA x PAW Patrol … more

Footwear company Ground Up today announced the release of a brand-new stylish line of paw-fect sneakers. In partnership with Paramount Consumer Products, Ground Up introduces fashion sneakers based on the hit preschool series PAW Patrol, produced by Spin Master Entertainment and airing on … more

Recent eyewear deals involving Elton John and Paw Patrol – as well as a spate of developments in the fashion brand segment — are shining a spotlight on a category that’s heavily licensed. The Elton John deal involves both Walmart and its Sam’s Club subsidiary – each will carry distinct SKUs from a … more

As always, major retailers around the world have been releasing lists of “top” toys as a way to focus attention on the upcoming holiday season; this year, it’s been accompanied by a message to buy early, as even consumers are now conversant with the words “supply chain.” more

If you’re hitting the road this August with a car full of kids, we have just the thing for you: PAW Patrol on Waze! Starting today, Ryder and his team of Pups can save the day and get you where you’re going on time—no matter what comes your way. To celebrate PAW Patrol: The Movie, the first-ever … more

The outlook for the upcoming Halloween sales season is both cautious and optimistic. Caution is the word when it comes to supply chain issues that have hampered every product category may delay some shipments during the critical 8-10 week sales period. And then there is the question of whether … more

Spin Master Corp., a leading global children’s entertainment company and creators of PAW Patrol, is set to debut a PAW-dropping toy collection for the upcoming feature film PAW Patrol: The Movie, a Spin Master Entertainment production in association with Nickelodeon Movies and distributed by … more

Fresh Trends Ltd. is excited to announce their latest 3D Puzzle branding line with the number one license, Paw Patrol. Partnering with both Spin Master, in association with Nickelodeon movies, Fresh Trends Ltd. Will bring all the Paw Patrol characters to life with several 3D Puzzle toy lines for all ages and … more

CPLG, in cooperation with Viacom Nickelodeon Consumer Products and the Nick Jr channel in Poland, have joined forces with the Polish Red Cross to develop a nationwide PAW Patrol-themed safety campaign in Poland, entitled Safe Patrol! and designed to deliver important safety lessons to pre-school children and … more

The licensing market in Italy continues to grow and the number of companies interested in developing licensed products is increasing. Testament to this was the high attendance at the Bologna Licensing trade Fair (BLTF), the only fair event in Italy dedicated to the trade in licenses for the use of established … more

Peppa Pig, Barbie, the Smurfs and the Rollinz are some of the stars of the “Bologna Licensing Award 2017”, the prize for the best projects to develop licensed products during the period 2015-2016 in Italy. These awards will be assigned for the first time during the Bologna Licensing Trade Fair (BLTF), … more

Shuffle Monopoly Deal card game, based on the iconic Hasbro game, has proved one of the most popular games in the Shuffle line, Cartamundi’s innovative product category that combines playing cards and digital technology for an enhanced way to play card games with support from tablets and … more

Nickelodeon today announced a partnership extension with Leomil Group, a part of The Cortina Group, to bring the beloved PAW Patrol characters to footwear and apparel products in retailers in select markets in Europe, this summer. Ryder and his friends from Nickelodeon’s leading pre-school … more

Andy Warhol – The Andy Warhol Foundation for the Visual Arts, Inc.; It’s a WildLife – Form Advertising/Bulldog Licensing Ltd.; Keith Haring – Artestar/Haven Licensing; Pets Rock – Takkoda/The Sharpe Company; Taste Happiness with SmileyWorld – The Smiley Company … more

Keith Chapman, creator of kids’ programs such as Bob the Builder and Paw Patrol, will keynote the inaugural Mind Mix event hosted by the International Licensing Industry Merchandisers’ Association (LIMA) in Berlin this year. Mind Mix, which is intended to encourage the exchange of ideas on a broad scale… more

Nickelodeon is expanding its hit preschool roster with the launch of the inventive Mutt & Stuff, a live-action preschool series created by TV legends Sid and Marty Krofft, and Bradley Zweig. Set in a unique school for dogs, the series stars Calvin Millan and his dad, Cesar, star of Cesar 911 and former … more

Nickelodeon announced today the kickoff of its 2015 Nick Jr. Beyond the Backpack kindergarten readiness initiative geared to help parents and caregivers prepare their preschoolers for academic success. The campaign features Tia Mowry-Hardrict (Instant Mom) starring alongside beloved … more

Sambro are celebrating after signing a massive multi-territory licensing deal with Nickelodeon & Viacom Consumer Products. This deal will see the renowned licensed cross category manufacturer create a comprehensive range of Paw Patrol products – set to be one of the hottest licensed properties of 2015 … more

Following the tremendous success of the Emmy Award-winning Nick App, which launched in 2013 and has already had 11 million downloads globally, Nickelodeon today announced the launch of the Nick Jr. App, a new branded platform that allows kids to interact with and learn from their favorite … more

Nickelodeon closed 2Q14 as basic cable's number-one network in total day with Kids 2-11 (2.6/834K) and total viewers (1.6M), marking the net's third consecutive quarter at the top. Nick's quarterly performance also led its closest competitor by double-digits … more