WWE and Mattel, Inc. announced a multi-year extension of their global master toy licensing agreement. The extended partnership includes exclusive rights around Action Figures, Action Figure Accessories and Kids Toy Title Belts. Since 2009, Mattel and WWE have developed a wildly popular and diverse … more

Leading toy and consumer products manufacturer, JAKKS Pacific, Inc. today announced that it has entered into an agreement with Sony Pictures Consumer Products, for its costume division Disguise, Inc. to produce costumes based on the hit film Ghostbusters as well the upcoming theatrical release … more

As the first of the major toy companies reporting financial this week, comments by Hasbro’s executives offer the first window into industry conditions as we get nearer to the all-important holiday selling season. Mattel and Jakks Pacific also are reporting earnings this week. Hasbro raised wholesale prices … more

With rides and attractions to begin opening from October 2021, Columbia Pictures’ Aquaverse will be a unique theme and water park and entertainment destination for Thailand and visitors from around the world, featuring state-of-the-art rides and newly themed attractions that will bring to life beloved … more

Today, Reebok, in collaboration with Sony Pictures Consumer Products, have called on the highly-sought-after Ghostbusters to unveil a full-family, full-body footwear and apparel capsule for Halloween 2020, honoring the legacy of the historic sci-fi-leading film franchise. The Ghostbusters x Reebok FW20 … more

Sony Pictures Consumer Products (SPCP) and Urban Outfitters announced a collaboration with artist and streetwear designer Joshua Vides to launch an exclusive limited-edition apparel collection inspired by Ghosbusters. Unisex clothing, including t-shirts, sweatshirts and sweatpants, featuring … more

Big brands on the Rocket Licensing stand for 2018 include children’s classic The Very Hungry Caterpillar, approaching its 50th birthday in 2019, and seasonal favourite The Elf on the Shelf, a property that has seen an exceptionally fast take-up of licensees. In addition BLE will mark a new direction for TV and … more

First partners signed include Centum Books who will build the publishing category with a line of sticker, joke and novelty books, Smith & Brooks is on board for kids’ apparel and TDP/Aykroyds will produce kids’ nightwear and underwear. Joining the line-up, Rocket has also signed Pyramid International … more

Rocket Licensing (Rocket), one of the UK’s leading licensing agents, is celebrating its 10th anniversary in 2017. During its decade in business, the agent has successfully generated hundreds of millions in retail sales and licensed thousands of individual product SKUs … more