Life will look different in a couple of years. Especially people in urban areas will get used to the advantages of digitalization and the technological development in general. Wasted time, sitting on the driver seat in your car while spending hours in traffic? A sign of the past. The self-driving car of the future will offer… more

General Motors stopped the sales of civil Hummer cars long ago, but manufacturer AM General is still building the HMMWV for military sales. AM General also owns the design and brand trademarks. Now AM General is taking computer game publisher Activision Blizzard to court … more

Car manufacturers are looking for ways to attract consumers, also going beyond the actual product. Changing mobility needs and a move back from traditional status symbols are a challenge. Mercedes-Benz found a smart way by licensing out the brand to Emirates Airlines… more

The idea of the Bud Spencer Buggy was initally born when the Quadix-guys watched the 1974 slapstick movie „...altrimenti ci arrabbiamo!“ (Italian OV title) with actors Bud Spencer and Terence Hill. The licensed Buggy resembles the car from the movie, having a red colour and a yellow canvas top … more

The current "Fashion Week" at German discounter Lidl is a good example of "How far can you go?". Heidi Klum is far from being a fashion label of course, more mainstream media brand. But still, the Heidi Klum fashion line, sold between food, stationery products and toiletries leaves mixed feelings… more

Many automobile manufacturers register their brands not only for automobiles but also for Class 28 (Games and Playthings). This fact presents manufacturers of toy vehicles with a delicate problem: If they want to produce exact miniature replica of well-known vehicles, their model cars should also display … more

But one thing is certain: You should never-ever underestimate the team of aprilkind! Aprilkind is a name that you have definitely come across when you are a close observer of the German toy market. You have never heard of the cute Sleepy Head soft toys? You are some toy expert! The creative duo and … more

Soon he completes his first draft of a space ship driven by canister, hairdryer and imagination. The world of his new little hero opens up to Nick and reveals a whole new galaxy. QPootle5 and his friends Oopsy, Stella, Eddi, Groobie, and Bud-D have countless adventures in the vastness of outer space … more

Raconteur published a special report in The Times of London. The report, called Future of E-Commerce, highlights the trends and developments that will shape eCommerce in the coming years. The special report addresses the challenges brands face when selling online and offers expert advice on how to tackle… more