This year Petzi, the famous sailor bear, turns 70. Since 1951, the animal hero of the popular children's TV show has been setting sail with his friends and regularly experiences the most amazing adventures. The likeable bear originally comes from Denmark, but it's hard to imagine German children's … more

“One sees clearly only with the heart.” The most famous quote from the book “The Little Prince” has been travelling the world since 1943. More than 150 million books have been sold. Translations into more of 290 different languages make this modern fairy tale on the Little Prince the second-most translated … more

The little and always good-natured Native American boy “Yakari” is ambassador for nature protection and teaches children the importance of watching out for our Earth. Great Eagle, Yakari’s totem and protector, has given him a special gift, one that every child dreams of: Yakari is able to understand and speak … more

From infants to senior citizens – licensed products appeal to everyone. More and more manufacturers rely on licensing to generate significant growth in sales and tap into new markets. We would like to provide you with a short outlook on new products and properties on the German market: … more

Twenty years after the successful children’s book by Erich Kästner made its German market debut, «Animals United» (Die Konferenz der Tiere – original title) entered the silver screen in 3D. The animated feature film was released on 7 October 2010 and inspired more than 1 million cinema-goers … more

What does the upcoming year 2010 hold for licensing in Germany? Even though or just because Germany is still affected by global economic crises, the licensing market here remains stable. Licensed products take about 17 percent of the market, quite a small proportion compared to the rest of Europe. Top … more