The Pokémon Company group announced a new Pokémon animated series that will follow a never-before-seen storyline and characters — including dual protagonists named Liko and Roy in the Japanese version of the series — as they set off on action-packed adventures across the Pokémon world … more

PUMA, in collaboration with The Pokémon Company International, announces its creative collection featuring the incredible world of Pokémon. PUMA takes inspiration from fan-favorite Pokémon – including Pikachu, Bulbasaur, Charmander, Squirtle, and Gengar – for the new collection featuring iconic … more

MINI will be the main sponsor at this year's gamescom in Cologne. In collaboration with Pokémon, MINI will be showcasing the MINI Concept Aceman with the exclusive Pokémon Mode at the world's biggest gaming event, playfully enriching the lives of MINI fans with fun and variety… more

The Pokémon Company International has teamed up with LPP, Poland’s biggest clothes manufacturing company, for collections of Pokémon apparel and accessories for kids and adults across LPP’s widely recognised brands Reserved Kids, House, Cropp and Sinsay. The Pokémon and LPP collaboration is now … more

Concept One Accessories & The Pokémon Company International have teamed up to bring Pokémon luggage, travel accessories, headwear and more to multiple territories across North America. Launching Spring ’22 Pokémon luggage & travel accessories will be available throughout the US and Canada … more

From June 8 to July 6, 2021, the Galeries Lafayette Champs-Elysées will host a Pokémon pop-up, to amaze fans of the brand and its most iconic character, Pikachu! An iconic franchise in the world of video games and entertainment, loved by millions of fans of all ages and around the world, Pokémon has … more

Pokémon’s 25th anniversary celebration continues with today’s release of iconic recording artist Katy Perry’s new single and video, “Electric.” Katy, whose love for all things Pokémon dates back to childhood, when she played the original video games on her Game Boy, created the track especially for … more

Demand for Pokémon toys has never been higher in Germany with a growth of 34% in 2020 from the previous year, and looks set to increase even further as ever more licensees join the Pokémon adventure. Master Toy distributor Bot-I has seen surging sales for an extended range of innovative new … more

With the recent signing of fashion powerhouse Van der Erve as Pokémon’s Main Apparel licensee for Germany, Austria and Switzerland, Pokémon clothing and accessories look set to continue their growth in these territories. This new partner for kids and adult apparel and accessories – a European leader… more

Another exciting Pokémon apparel and accessories licensee for Germany is EMP. Founded in Germany, EMP is Europe’s top provider of alternative clothing and music, TV, film and video game merchandise. Not afraid to be different and not afraid to stand out from the crowd, they specialise in bright and … more

From high street to high-end, Pokémon is wowing the world of fashion. Its universal, timeless and fun appeal has attracted innovative and exciting collaborations and partnerships from mass-market to luxury brands. Global high street giants including H&M, Zara, Bershka and Pull&Bear have become … more

The Pokémon Company International announced today that Pokémon delivered a significant increase in sales across Europe for its Pokémon Trading Card Game (TCG) and Jazwares toy range in 2020 despite a challenging year for retail. According to figures recorded by the NPD Group Toys retail tracking service, … more

As far as late ‘90s icons go, it’s hard to imagine anything bigger than Pokémon, the entertainment franchise that continues to be beloved by both kids and adults all over the world. Who at the turn of the millennium didn’t want to join the adventures with Ash, Misty, and Pikachu as they journeyed … more

The Pokémon Company International is partnering with leading online retailer Zavvi to launch a special European Pokémon capsule collection across adult apparel, footwear and accessories. The recently launched collection marks the first collaboration between Pokémon and Zavvi. The range comprises … more

Pikachu, the mascot of the Pokémon brand, electrifies the Le Pliage, the Maison Longchamp classic. Your children will want to borrow your bag! This blend of French elegance and Japanese kawaii leaves nothing to chance. Longchamp is an acknowledged master in the art of dynamic collaborations … more

The Pokémon Company International has signed the Erve Europe / Van Der Erve, Europe’s leading producer of licensed apparel and brands, as a new licensee for Pokémon kids and adult apparel in Germany. Fashion powerhouse Erve Europe / Van Der Erve will collaborate with Pokémon for a collection of … more

The Pokémon Company International is ramping up the excitement for Pokémon fans ahead of the eagerly awaited new video games, Pokémon Sword and Pokémon Shield, by announcing a unique tie-in featuring plush toys of characters featured in the games. For the first time ever, fans will be able to … more

The Pokémon Company International today announced a sweet treat for Pokémon fans after teaming up with renowned confectioners PEZ for a new range of Pokémon PEZ candy dispensers, which are now available across Europe, United States, LATAM and Australia. Four iconic Pokémon … more

We all know that Pokémon has lived on in the minds (and screens) of young and old alike, so Bershka is celebrating the release of the latest movie Pokémon: Detective Pikachu with a fresh new line. As creatures in the Pokémon universe go, Pikachu is one of the most popular and beloved, so why not … more

The Pokémon Company International has launched new kids and adult apparel and accessories ranges at H&M worldwide as it continues its successful collaboration with the leading global fashion retailer. The kids and adult ranges include t-shirts, underwear, swimwear, hats, socks and shoes branded with … more