Ata-Boy, the US specialist and market leader in the field of licensed magnets and gift items has been awarded a license by The Smiley Company to produce a range of magnets, badges, key chains, stickers, night lights and mouse pads. The range will have its own distinct style based on the cool looks ... more

The Smiley Company is proud to announce their first ever worldwide retail store which takes residence at the fresh retail revolution Boxpark, in London’s creative hub - Shoreditch. Shoreditch is renowned for being the epicentre of youth culture, style tribes, partying, emerging fashion and musical trends ... more

Hom – the leading high end men’s innerwear brand for modern men who want to combine elegance with style– launched their sister brand ‘e.Go’ in 2009 after seeing a gap in the market for innerwear dedicated to a new generation of young, fun, optimistic consumers. For its spring/summer 2012 collection e.Go … more

SmileyWorld has signed a deal with Benetton to be the new face of their underwear and sleepwear range ‘Benetton Undercolours’. The range will be available globally in 5000 stores from March 2012. Nicolas Loufrani (CEO of SmileyWorld) says; “I am very happy to work with Benetton – a brand that I ... more

The Smiley Company appoints Fee Bradshaw as its new ‘Head of International Licensing & Business Affairs’ with immediate effect. Fee, who has worked on Fashion, Lifestyle and TV brands with a strong international Licensing background, started her career at Atari developing the fashion and lifestyle ... more

The Smiley Company’s emoticon inspired brand ‘Smiley World’ has partnered up with French hypermarket Carrefour for their ‘Smile its back to school/work’ promotion (Souriez c ’est la rentree) throughout all their stores. Carrefour, who currently has over 230 hypermarkets throughout France, will use a whole ... more

The range will include 40 different art subjects which will be exclusively designed by a varied and international network of artists. The range will launch in September at Maison & Objet and will be presented alongside a limited edition collection of artworks which will be auctioned off for charity … more

The Smiley Company and Wal-Mart stores Inc. have today announced that they have resolved their trademark dispute currently pending in the United States. The terms of the settlement agreement are confidential. Nicolas Loufrani (CEO of The Smiley Company) says: “I am very happy to have ... more

The Smiley Company has signed with German based skateboarding company ‘Fun 4 U’ to create an extensive range of sporting goods to help celebrate the company’s 40th anniversary in 2012. The range will include skateboards, longboards, rollerblades, bikes, scooters, helmets and yo-yos all donning ... more

The Smiley Company has signed a direct to retail deal with Bershka. Bershka belongs to the Spanish Inditex group (owner of Zara), and was created in April 1998 as a new store and fashion concept, aimed at a young fashion trend led market and now has 734 stores in 49 countries. This exclusive range for the ... more

The Smiley Company has teamed up with Comic Relief to create a special ‘Happy Now’; Take That tour t-shirt to raise money for Comic Relief. Comic Relief spends all the money raised by the public to give extremely poor, vulnerable and disadvantaged people in the UK and across the world’s poorest … more

The Smiley Company continues to grow its stationery and back-to-school portfolio by adding another major player to its ever growing licensee list with Herlitz who will join stationery market leaders Cartorama for Italy and Spain and Lannoo Graphics for Benelux and France. Herlitz, one of Germany’s … more

Dynit, leading Italian publishers, have been awarded a license by The Smiley Company to produce a new range of novelties and stickers for its SmileyWorld brand. The range aimed at 5 to 15 year olds is based on the fun and colourful SmileyWorld emoticons and will include bracelets, pins, loose stickers and … more

In a tight economic context licensing still retains many assets for textile. However, there is an urgent need for reassessment. Textile sales haven’t been booming over the last three years. While 2010 was slightly less negative after two straight years of a 2 to 3 % slump, nobody knows what 2011 will yield … more

The Smiley Company has secured a whole host of new deals across many different categories and territories including apparel, jewellery, bags, home deco, gifts and digital. Dutch license Re-launch will be developing a range of t-shirts and hoodies for the Smiley brand label ‘Smiley-Happy Collection’. The … more