Coming in chic black and white, classic black and yellow and fashionable leopard designs, the new Smiley London beanies and hats reflect the changing scene and trend direction which has swept the UK and United States style influencers and now a part of the definitive streetwear look of the moment … more

The year 2014 moves into its second half and promises to continue just as exciting as it began. New products hit the German market. After 24 years Depesche renounce their right to produce licensed Diddl Mouse items and return them to Diddl creator Thomas Goletz. What will become of … more

Smiley are excited to announce that they will appear in the much anticipated video game, Just Dance 2015, Ubisoft’s latest installment of the world’s #1 dance game franchise … more

Smiley®, the happiest brand ever, will open its first ever pop up shop this week in the Causeway Bay shopping district, Hong Kong, as the brand continues it's planned expansion into the Asian market this year … more

Smiley have collaborated again with fashion retail partner Esprit to create a line of fun women’s t-shirts for SS14. Featuring the iconic Smiley face in bright yellow or on-trend leopard print, these round neck cotton t-shirts are light, comfortable and easy to wear. Choose from clean white, mélange grey or … more

Brand new for Summer 2014, Smiley presents an exciting bikini collaboration with Hawaiian swimwear brand Bikini Bar. Starting in Waikiki and ending up in New York, Bikini Bar captures the spirit of summer perfectly through unique Smiley designs. Pop-art inspired triangle halternecks, sporty block coloured … more

Smiley has launched a new collection of scarves for SS14 with accessories brand Plomo o Plata in Germany. This is the third collaboration between the two companies.Made from a soft cotton and silk mix, the scarves feature a variety of on-trend designs, from colourful smiley faces to quirky animal … more

For the first time, SmileyWorld have partnered with Deutsche Post DHL on a unique promotional concept, which will be rolled out across more than 8,000 Deutsche Post branches in Germany. Featuring the iconic smiley face embedded into the German national flag, SmileyWorld & Deutsche Post … more

Once upon a time underwear and nightwear was a way to keep warm and protected in private. Not anymore! With the new SmileyWorld x Undiz collaboration wearers of these exciting and colorful Smiley pieces will want to share their huge smile with everyone! Comprising a truly positive and bright .... more

Smiley is proud to have continued its long-standing tradition of keeping a ‘Smile is always in style’ on the runway at this seasons Madrid Fashion Week. The second collection between the two fashion houses showcased on the runway last night to critical acclaim from celebrities and key media. The collection ... more

Smiley “Happy Sports” opens its first ISPO tradeshow in Munich bringing back the positive values which have been lost in sports over the years. Reminding people that sports and activity is about movement, togetherness, enjoyment and making the most of life; the Smiley “Happy Sports” AW14 Collection ... more

The Smiley Company is welcoming Torsten Gryska (37) in their Londoner headquarter as new Brand and Commercial director for Germany, Switzerland, Austria and Central Eastern Europe. Torsten Gryska, formerly Licensing Manager in the field of kids and family entertainment for Fremantle and ... more

Off the back of winter success with a pastel pink Smiley Original Sweater, Pull & Bear join forces with Smiley for a second season. The new capsule collection comprises bold yellow rolled-up sleeve with the signature smiley eyes and mouth and a white hemmed vest top presented with the iconic original smiley ... more

Every season, the Smiley Original x Etam partnership grows stronger and stronger. Built on the success of previous collections, using a design-conscious approach with a fusion of colours and treatments, the Etam ranges have always resulted in fun and wearable pieces for women which truly embody ... more

High Quality Italian Pasta specialist, Dalla Costa has chosen SmileyWorld and its range of icons to approach innovatively and reinvent the Food Market and boost your daily meals with expression and happiness. SmileyPasta has been created in two main styles, durum format semolina, entirely worked with the ... more

The iconic Smiley was born in 1972. A symbol to embody the spirit of positivity. Ten years later Smiley found a new home behind towering warehouse windows atop curved corrugated metal and between thumping speakers. The 4 by 4 beat was reborn; and with it a new era for the Smiley. The United Kingdom ... more

Smiley powers through with several new deals starting with a 3 year back-to-school deal for both the Smiley Society and Smiley brands with licensee Stationery Team who will produce a diverse range of products including backpacks, bags, iphone cases, notebooks and diaries just to name a few ... more

Spreading smiles is what The Smiley Company does best and it looks like Asia is feeling the love with three new exciting deals. Licensee Red Line are all set to create a range of jewellery which will roll out throughout Asia, Impact Licensing will create an extensive home and house ware line including towels, ... more

Smiley launches new Spring/Summer 12 collections: This month sees the in-store launch of three new collections from Smiley Factory (Smiley’s in-house fashion division). All three collections have been created and inspired by Smiley’s 40th anniversary which kicked-off earlier this year and are ... more

Smiley continues to turn heads as it becomes one of the most favoured new fashion brands for young and upcoming UK stars. Cher Lloyd wears Smiley-Happy Time watches during her recent cover shoot with Flavour Magazine. New urban girl band sensation Stooshie wearing a selection of Smiley Society during their recent press tour. Eliza Doolittle rocks the "Smiley Society" ... more