SMILEY partners with BOY MEETS GIRL to co-create a new streetwear collection, to celebrate “More Self Love.” The stylish, trend-led collection features a customized mashup of the Smiley Original icon and the Boy Meets Girl logo, exuding a cool, streetwear vibe. This 12-piece collection, includes … more

To celebrate the 15th anniversary of Kazachok, France’s premier brand licensing trade show, The Smiley Company will be exhibiting a special piece of artwork to celebrate its burgeoning brand extension with Rubik’s and also to showcase the brands marriage between art and intelligence … more

The Smiley Company are delighted to announce another successful loyalty promotional campaign at Carrefour stores throughout France. The deal which was brokered by Smiley partner Cartamundi, who have created innovative and engaging content as part of a cross category promotion with one of the … more

The YA novel series from SmileyWorld, “My Smiley Life” is a collection of books written in the style of a young boy’s illustrated diaries. Following the daily misadventures of 11-year-old Max, the books focus on exploring his emotional journeys and how he grows up, builds confidence and confronts all his … more

As the awards season enters into full flow for 2017, The Smiley Company are delighted to announce and honor their partners who have made an outstanding contribution over the last 12 months to the licensing industry. Held annually, the awards celebrate the best performing, most innovative and … more

As the trend for retro gaming hits fever pitch globally, Rubik's & PAC-MAN - two of the most iconic brands from 1980’s pop culture - have teamed up to create the ultimate product mash-up. Fans of retro and geek culture will be in for a massive treat, with the launch of an exciting cross-categoy… more

The Smiley Company is delighted to announce a new partnership with Walton Brown. Effective April 1, 2017, Walton Brown is the exclusive licensing agent for Smiley in Greater China. Walton Brown is a part of The Lane Crawford Joyce Group, Asia’s premier fashion and brand management group which… more

Smiley teams with loveable footwear brand Crocs this summer to launch a fun range of Smiley inspired Jibbitz charms. Crocs are best known for their super comfy rubber slip-ons, that have been spotted on some of the world’s best known celebs from the likes of Jack Nicholson and Adam Sandler to Whoopi… more

Smiley returns to Kazachok Licensing Forum this week, with the brand continuing to enjoy amazing growth and unprecedented success in France, its number one global territory. With 197 licensees selling across 13 categories the business enjoyed 25% growth in revenue between 2014 and 2016. This… more

Smiley returns to Bologna Licensing Fair this week, with the brand continuing to enjoy an Italian renaissance, with 68 licensees selling into Italy across 13 categories, representing a 50% increase in licensees since 2014 and a 71% growth in revenue during that period. 2017 is all set to be another stellar … more

The Smiley Company is delighted to announce an exciting new partnership with one of Europe’s most prestigious lifestyle stores colette. This exciting co-creation will form part of colette’s unique campaign of “20 products for 20 years” which sees the iconic store launching 20 luxury products in their… more

The Smiley Company continues to announce exciting new partnerships to mark the 20th anniversary since CEO Nicolas Loufrani, created the world’s first digital smileys, it is delighted to announce a new collaboration with leading German retail chain REWE, who have over 3,000 stores in Germany … more

The Smiley Company have teamed up with Vittel to create an on-pack promotion to help promote the globally recognised water brand’s smaller format bottles in 2017. This exciting partnership will see Smiley’s world famous icons feature on 33, 50, 75 cl and 1 litre bottles in a bid to boost sales and brand… more

The Smiley Company is delighted to announce the launch of Smiley Originals a new signature kids collection from Smiley. Utilising the latest trends, brightest colours and freshest products for kids to bring to life one of the world’s most famous pop culture icons. This new collection has been developed in… more

Smiley are delighted to announce the launch of its first 2 English language titles at retail, which have been published by powerhouse partner Scholastic and have been released in the UK and across Europe just in time for Christmas. 'All About Me‘ is a beautifully crafted SmileyWorld journal, which is being… more

This exclusive winter capsule collection of rugged outerwear, apparel and accessories has just launched at retail and takes Smiley’s signature bold yellow palette and iconic Smiley icon to the mountains. Featuring an exciting range that has been designed to sit as comfortably on the high altitude and… more

The Smiley Company returns to Licensing Market Munich on the 8th November to present the unique and innovative opportunities that Smiley has to offer in the German market. The Original Smiley Brand will also be showcasing its exciting new brand extension of Rubik’s, as it continues its new venture in … more

Smiley continues to make significant gains in the homeware market, with new deals and exciting retail launches this Summer. Smiley has recently teamed up with established retail chain, Butlers, for an exciting new range of Summer themed homeware and lifestyle products. These include bicycle accessories, … more

Smiley x Joshua Sanders more

Smiley are delighted to announce a new collaboration with Soehnle that will launch to retail in summer 2015 and to the trade at Ambiente in Frankfurt from the 13th – 17th February 2015. Bringing together a brand synonymous for creating quality kitchen and bathroom wear together with the … more