The Smiley Company is pleased to announce a new upscale handbag collaboration with leading German-based luxury fashion designer Steffen Schraut. Schraut has gained a growing international reputation for his clean-cut designs that exude feminine appeal and embody a sophisticated yet … more

In a new deal brokered by The Smiley Company, master licensee for the world-famous Rubik’s Cube, Rubik’s will team up with Spin Master Corp.’s Perplexus Puzzle brand to create a new twist on one of the world’s best-selling toys. Together they will develop a co-branded Rubik's x Perplexus range, which … more

Licensed clothing specialist, Poetic Brands, has again partnered with ASOS, the destination fashion retailer for young adults, for a new collection of clothing and accessories featuring the much loved and globally recognised Smiley brand. The Reclaimed Vintage line includes strikingly designed sweatshirts, joggers … more

With more than 2.5 billion gamers across the world, spending more than an estimated $152 billion on games in 2019, the video gaming market is growing at nearly 10% annually, creating enormous opportunities for brands and retailers to extend their products into a wide range of categories … more

The new launch brings together two world-famous heritage brands for an integrated Autumn/Winter 2019 campaign that delivers a lifestyle-driven collection for girls and boys packed full of attitude. The new collection features sweatshirts, tees, knits, denim jackets, leggings, and dresses in a range … more

UHU, a worldwide leading glue brand, teams up with SmileyWorld on a new promotion, that sees a selection of the most famous Smileys used on the packaging of a UHU stic limited-edition, featuring a special glow-in-the-dark effect on the labels of each glue stick. The new partnership helps kids … more

Celebrating each brand's history within music sub-cultures and their influence on the global party scenes to create a collection that utilizes traditional bold colourways synonymous with decades of youth culture. The collection demonstrates the colourful flair and track-ready tailoring of ellesse heritage … more

The Rabbids, that mysterious breed of Playful, and unpredictable creatures, have joined up with Smileys to wreak havoc in a unique collaboration that launched at BLE. This exclusive no-holds-barred style guides, which has been developed in-house at Smiley Studio, see both sets of characters spoofing … more

Rubik’s Brand Ltd. has partnered with Puma for a brand new Fall 2019 clothing collection. This collaboration brings together the iconic playfulness of a Rubik’s Cube, and the sport-meets-street style of Puma. Set to debut this Fall, this colorful and stylish collaboration will bring together the best of both … more

Smiley is pleased to announce a special collaboration with Eastpak, the global explorer brand famed for its innovative solutions for urban mobility. The partnership will see 3 Eastpak X Smiley streetwear themed graphics launch across a collection of backpacks, mini bags, and wheeled luggage … more

Smiley teamed up with DB Berdan, the young London based hyper streetwear brand, for an exciting collaboration that debuted on the catwalk on Tuesday 17th September. The designers showcased their SS20 collection in conjunction with The British Fashion Council On Schedule at 180 The Strand … more

Loufrani is widely credited for his significant contribution in the creation of emojis and their evolution to the global communications phenomenon they are today. He was the first person to put a Smiley on a cellphone with Alcatel in 1996 and the 23 years since no less than 6 billion emojis are sent daily on … more

With the licensing industry continuing to place emphasis on the value of upscale fashion collaborations, The Smiley Company keeps on trail-blazing the space, with many leading brands turning to Smiley to leverage its counter culture iconicity, creative values and positive marketing message. Among the 11 licensees showing Spring 2020 Smiley collections amongst Magic, Agenda … more

Lee Jeans x Smiley brings eye-catching, urban designs to the market in a cool, fun and fresh collection for denim enthusiasts. This 30 piece workwear themed collection pays homage to 130 years of Lee Jeans and is comprised of t-shirts, hoodies, jackets and overalls. It also features Lee’s signature denim and … more

On July 17th 2019 the world celebrates World Emoji Day and this landmark is recognition of the influence and revolutionary power of Smileys and emojis. However very little is known about the early origins of these, it started in 1997 when Nicolas Loufrani, son of the creator of the first Smiley, saw the … more

As Smiley continues to find ways to engage with Gen-Z, the brand announces a new deal with de-Kryptic, who will create a range of Augmented Reality apparel & accessories under the SmileyWorld brand. The range, which launches at retail later this year, features pioneering technology that brings … more

The Smiley Company, master licensee for the world-famous Rubik’s Cube, are pleased to announce a new deal for SmileyWorld branded Rubik’s toys to feature in a McDonald’s Happy Meal promotion. The promotion will launch this April in McDonald's restaurants across France… more

The Smiley Company continues to partner with leading high street fashion retailers to co-create cool summer and back-to-school children’s collections that resonate with parents and kids alike. Children apparel and accessories have been growing tremendously for Smiley over the past few years, as top … more

Smiley is excited to announce a special collaboration with Chinatown Market, the streetwear brand of the moment, featuring graphic inspired Smiley x Chinatown Market T-shirts, trendy packable sling bags and a Smiley basketball, previewed at PUMA’s exclusive basketball pop-up event during this … more

The Smiley Company, master licensee for the Rubik’s Cube, is pleased to announce a deal for Rubik’s to feature in a McDonald’s Happy Meal promotion, which will encourage kids to PLAY SMART while enjoying everyone's favourite food. In a deal brokered by The Marketing Store, this multi-territory … more