The designers and architects Daniel and Michel Bismut design a luxurious limited edition of furniture, "Smiley by Bismut". As Daniel Bismut explains, "we wanted to design high-end furniture in the best French handcraft tradition, both beautiful and functional, but that doesn't take itself too seriously" … more

As an ambassador for positivity and a sustainable lifestyle, SMILEY, the brand with a smile, which turns 50 this year, takes over the Presidency of the Concours BaByBrand #2022, to support the next generation of sustainable brands that have a real impact on change … more

The Smiley Collector’s Box is the ultimate gift set for positive thinking. This Collector’s Box features a Positivity in Motion undated planner, a ruled notebook with extra Smiley content and a Kaweco Rollerball Pen. Within a reusable Smiley box, this set is a gift-wrapped invitation to take happiness … more

The launch of this eye-catching collaboration aligns with the forty year anniversary of the Slash led band’s seminal performance at the world-famous Troubadour gig venue in Los Angeles. The range consists of vintage upcycled American denim, using custom patches and airbrush-style graphics … more

Sustainable German retail giant ECE Marketplaces is bringing Smiley to 94 of its shopping centres across Germany, Austria, Poland and Italy. From April 28th to May 7th, visitors will find the icon, celebrating it’s 50 year anniversary across more than 350 activations taking place in various mall areas within and … more

Initially trademarked 50 years ago by French journalist Franklin Loufrani, Smiley is one of the most recognisable icons in graphic design. With a cultural influence ranging from Talking Heads to Nirvana, Acid House to DC Comics, Banksy to Murakami, Smiley has grown to become an international lifestyle brand with … more

Smiley is proud to present a new streetwear collaboration together with the fashion giant H&M. As a youthful symbol of defiant optimism, the campaign feels upbeat and vibrant with highlights from the '90s. The collection is infused with full on retro vibes, designed for both Men and Women … more

Smiley announces 2023 “Future Positive” campaign part of the business’s long-term strategy putting the planet and its inhabitants at the forefront for a sustainable future… more

Michaela Fass, SVP Fashion at The Smiley Company said, “It’s in these times that the colour pink is particularly symbolic, embodying the spirit of universal love for yourself and others, which is something the world needs right now more than ever. By partnering with Smiley – Bershka have created a capsule … more

British menswear brand Luke 1977 has debuted a collaboration with Smiley for Summer 2020 with a percentage of profits going towards youth suicide prevention charity Papyrus. The capsule line blends the lifestyle and musical heritage of both brands to create an effortlessly cool range of T-shirts … more

The upbeat Summer drop celebrates getting back together with friends after months stuck at home during the lockdown. Jennyfer, the leading French ‘on-demand’ retailer, is bucking the trend on the high street. Rather than re-opening their 300 stores post lockdown with a sale, they have launched an … more

To celebrate World Emoji Day and the launch of an exciting new beauty collaboration between Ciaté London and SmileyWorld, eye-catching images were projected onto the House of Commons last night, to spread an uplifting message of positivity and self-expression for these times … more

Smiley-Halves will allow consumers to ‘Collect & Connect’ from Smiley’s iconic emoticons, with 22 variations in the first phase of this new children’s fidget toy. These include six coloured editions of varying rarity and the Limited Edition “Legendary“ glow in the dark versions that add to the collectability … more

Paula’s in Ibiza, a boutique that became synonymous in the 1970s as an international hub for the hippie lifestyle and its signature floral garments – provides the backdrop to a new partnership between luxury Spanish fashion house Loewe and Smiley to signify better times ahead … more

The Smiley philosophy lives on nearly half a century after its creation, as Pull&Bear spreads good news and positive vibes through latest hit collection and integrated campaign that goes viral. Pull&Bear and Smiley – a philosophy based on positivity and urban spirit – have combined their talents to create … more

As retail stores around the world start reopening their doors post Covid-19 lockdown, Celio launched a timely campaign to celebrate positivity. By pairing a trending men’s capsule line, with an uplifting campaign at retail that is raising vital funds for a leading charity – Celio and Smiley have created a campaign … more

United We Stream the new streaming platform broadcasting home-grown Manchester art, music and culture to audiences around the world during the global pandemic, has teamed up with Smiley and Plan B agency to drop an exclusive limited edition hoodie and tee shirt available exclusively through … more

With mental health under the spotlight globally this week, Smiley and Desert Dreamer have joined forces to launch a capsule that aims to normalise conversations around mental health. The limited-edition “Peace of Mind” collection — a capsule of four styles featuring designs aimed at raising … more

The first series of The Smileys collectibles series will launch with Team Moods. The new Smileys are here!...and boy, are they moody! There are happy Smileys, sad Smileys, silly, crazy, and bad Smileys to collect, along with new and exclusive accessories to create your Smiley characters. Mix & Match to … more

Michaela Fass, SVP of Smiley’s fashion division, says, “Lyfcycle specialises in sustainable garment sourcing and has developed a new technology that allows them to recycle and re-use all waste fabric from production. With Smiley’s authentic position at the forefront of peace, protest, and activism … more