Mentos enjoys huge brand awareness as it is sold in over 130 countries worldwide. The good news is that from now on Mentos candy is no longer just for chewing! Kaufmann Neuheiten brings the Mentos experience as airfresheners and fragrance boxes on the market. The products were … more

Almost 40 years ago Star Wars celebrated a historical breakthrough on cinema screens and has since been considered a unique phenomenon in the movie industry. The 7th adventure of the blockbuster saga “Star Wars: The Force Awakens” has been a huge success and following the popular demand in … more

In August 2016, the international operating company Kaufmann Neuheiten GmbH has signed a license agreement with "DreamWorks Animation". For the film start of "Trolls" on October 20, 2016 the company will launch colorful car and travel accessories of Troll leader Poppy and her friends. … more

Summer breezes, sandy bays and sunny beaches… licensed properties once more define life in spring and summer. Why not challenge your children in a BOBBY CAR race around the lake? Too exhausting? So maybe you prefer sitting on your couch, cuddling a soft plush KiKANiNCHEN, and entering into Bella ... more

Feel free to roar – After years of absence, the LION KING finally returned to big and small screens on 10 November. Just in time for the eagerly awaited theatrical release countless new branded products find their way onto retail shelves. In addition to branded bed linen and cute soft toys, lion ... more

LIMA Germany is working at full capacity for the Licensing Market 2010 and the agenda is already promising: This year, presentations on the show floor will once more span the whole spectrum of licensing. Due to the significant number of exhibitors, the Licensing Market covers all areas of licensing and a well- … more

Things get mystic and mysterious with Kaufmann Neuheiten’s fairy collection for car journeys. And racy Lightning Mc Queen brings fast gifts for Easter holidays: The Company holds a special Easter prize draw for a collection of Disney Fairies products and cool CARS journey accessories more

What does the upcoming year 2010 hold for licensing in Germany? Even though or just because Germany is still affected by global economic crises, the licensing market here remains stable. Licensed products take about 17 percent of the market, quite a small proportion compared to the rest of Europe. Top … more