Why do people buy licensed articles? Do they just want to join the in-crowd or do they appreciate proven quality? Whatever it is, licensing still plays a major role these days and will certainly do so in the future. Have a look around – how many of the things you see actually are licensed products? Whether it is … more

The licence programme for KiKANiNCHEN, the new – and recently distinguished with an international design award – pre-school world of the KI.KA children’s channel, will continually be expanded through the Grünwald-based brand management and media company m4e AG within the scope of its underlying marketing strategy. With the renowned publishing houses … more

The Russian media companies Noviy Disk and Marmelad Media have acquired from Telescreen B.V. all media and merchandising rights to the TV series and licencing brand DIBO – THE GIFT DRAGON for the Russian market. Telescreen, one of Benelux’ leading production-, distribution- and brand management … more

Since its programme-start in October 2009, KiKANiNCHEN, the new pre-school brand by KI.KA, has very successfully established itself in the 3 to 6-year-old target group, and with outstanding viewing rates, has meanwhile become market leader in this area. Since mid May, the multimedia pre-school portal … more

The Grünwald-based brand management and media company m4e AG has sold the free-TV rights of the German version of the movie “Winx Club – The Secret of the Lost Kingdom” to the Viacom-subsidiary Nickelodeon. This 90-minute animated film, which thrilled circa 300,000 moviegoers in Germany and … more

The BEYBLADE boys action phenomenon is back with a new TV series and toy line entitled BEYBLADE: Metal Fusion, and the Grünwald-based brand management and media company m4e AG intends to play an important part in its comeback in Germany, Austria and Switzerland as it has been appointed … more

The Grünwald-based brand management and media company m4e AG secured the licensing rights of the cult 80s bag label Frankie’s GARAGE, which has been celebrating its grand revival since 2009. The task for m4e is now to expand the product range step by step throughout the successful label and to … more

The tried and true remains unchanged. So LIMA Germany once again invited the industry to Cologne. About 600 visitors came to follow a fine tradition and celebrate the seventh Day of Licenses at the Tanzbrunnen. For the seventh year in a row 25 first-class licensees and licensing agents presented … more

m4e AG, the brand management and media company based in Grünwald, has now taken over the exclusive license marketing of the new KI.KA preschool brand KiKANiNCHEN. The commission concerns Europe’s German language regions and alongside classic licensing also includes the areas of audio & … more

Bernd Conrad will join the Grünwald-based brand management and media company m4e AG as Head of Licensing on 1. March 2010. He will be responsible for the company’s licensing management, contributing his long business experience to the expanding international licensing activities of the m4e … more