Simba Dickie Group appoints Martin Whitaker (43) as Managing Director for their new subsidiary Siso Toys UK. Martin will take up his role on 1st of May 2018. Martin brings significant toy industry experience from his 16 years at Mattel. During this time he has worked across the majority of major UK … more

The new “Tip the Mouse” TV-series is making ist way into Benelux. The Dutch brand licensing agency License Connection will represent the well-known preschool brand (Dutch title: “Tip de Muis”) in the Benelux territories. Shortly before, German brand management and media company m4e AG has closed … more

The year 2014 has just started and is already holding out the promise of countless new top sellers on the German licensing market. Today we want to offer a brief overview of what you are to expect from the upcoming months. Be inspired and stop by at www.brand-licensing.com. Here you will find daily ... more

Small but powerful! The collectible figurines and plush toys of „YooHoo & Friends“ are on a worldwide road to success – global sales of the plush toys exceed 22 million units since their launch in 2007. Recently, the cuddly plush animals with their big wide eyes, created by Aurora World Ltd., drew ... more

Prior to the start of Nuremberg and New York Toy Fair, Alphanim, one of Europe’s leading producers and distributors of children’s entertainment, announced today that the company has recently secured key licensees for its all-new animated CGI series Calimero (© Pagot.) Celebrating its 50th ... more

“Mia and me” is unstoppable. Not only on TV, but also within the licensing market, its elves and unicorns continue to be very well received. For its own production (in a joint venture with Gerhard Hahn), the Munich brand management and media company m4e AG has already managed to acquire ... more

Mia and me® – most successful kid’s show in Germany: The TV premiere of Mia and me® in Germany was a huge success. During the second run in September an average of nearly 500,000 kids (3-13) watched each episode, and up to 1.2 million viewers in total. At the same time, Mia and me® was the most … more

Summer breezes, sandy bays and sunny beaches… licensed properties once more define life in spring and summer. Why not challenge your children in a BOBBY CAR race around the lake? Too exhausting? So maybe you prefer sitting on your couch, cuddling a soft plush KiKANiNCHEN, and entering into Bella ... more

It is 2012 … and what can we expect of the upcoming year? A lot of new properties, but also long-term favourites. Below you will find a small but interesting overview of new and classic properties on the German licensing market: Kiddinx celebrate world’s most famous talking elephant ... more

From infants to senior citizens – licensed products appeal to everyone. More and more manufacturers rely on licensing to generate significant growth in sales and tap into new markets. We would like to provide you with a short outlook on new products and properties on the German market: … more

Why do people buy licensed articles? Do they just want to join the in-crowd or do they appreciate proven quality? Whatever it is, licensing still plays a major role these days and will certainly do so in the future. Have a look around – how many of the things you see actually are licensed products? Whether it is … more

The licence programme for KiKANiNCHEN, the new – and recently distinguished with an international design award – pre-school world of the KI.KA children’s channel, will continually be expanded through the Grünwald-based brand management and media company m4e AG within the scope of its underlying marketing strategy. With the renowned publishing houses … more

Since its programme-start in October 2009, KiKANiNCHEN, the new pre-school brand by KI.KA, has very successfully established itself in the 3 to 6-year-old target group, and with outstanding viewing rates, has meanwhile become market leader in this area. Since mid May, the multimedia pre-school portal … more

Mattel and the Simba Dickie Group resurrected the highly successful series „Batman: The Brave and the Bold“: Cool and hip characters, fascinating technical gadgets, a new batmobile, a quadbike and a lot of other thrilling vehicles will bring the manhunt adventure into the homes of every Batman … more