Leading global toy companies The LEGO Group and Hasbro, Inc. unite for the first time to bring the iconic Transformers Autobot, Optimus Prime, to life in LEGO form – complete with alt mode. The new LEGO Transformers Optimus Prime set is a tribute to the heroic Autobot leader with over 1,500 detailed … more

Peanuts Worldwide is pleased to announce that the highly accomplished consumer products and brand executive Tim Erickson has been named Executive Vice President of Brand, Peanuts Worldwide… more

For the next installment of this year’s A-ZX series, adidas Originals has teamed up with the LEGO Group for a playful take on the ZX8000 silhouette. Demonstrating that you’re never too old to play, this unique release sees the Danish toy company bring its instantly recognizable aesthetics to an adidas … more

Who doesn’t love LEGO bricks? And who doesn’t have a fond LEGO memory from their childhood (or even adulthood)? Whether you build from instructions, or dream up something from your imagination, LEGO building is the ultimate platform for creative experimentation and development … more

Twenty years ago, in a galaxy far, far away, the Lego® Star Wars® collaboration entered the lives of millions of children and fans around the world. Today, the Lego Group is celebrating the 20th anniversary of the much-loved range that continues to unite fans of all ages and has inspired some .... more

Character World has launched a new LEGO Batman range to coincide with the release of the hotly-anticipated The LEGO Batman movie. The film, featuring a host of big names including Will Arnett, Ralph Fiennes, Channing Tatum, Mariah Carey and Zach Galifianakis, has been a hit with fans around the world … more

Finalists for The Licensing Awards 2014 have now been revealed for the Product, Retail, and Marketing Communication Awards. The finalists for the Property Awards categories will be announced by the end of July. The winners will be revealed at The Licensing Awards event on Tuesday 16th September … more

Warner Bros. Consumer Products (WBCP) is storming into the 2014 Toy Fair season with an impressive line-up of global licensees in support of the Studio’s beloved entertainment properties, milestone anniversaries and upcoming theatrical debuts. Leading the way this year is the highly anticipated film ... more

The year 2014 has just started and is already holding out the promise of countless new top sellers on the German licensing market. Today we want to offer a brief overview of what you are to expect from the upcoming months. Be inspired and stop by at www.brand-licensing.com. Here you will find daily ... more

Summer breezes, sandy bays and sunny beaches… licensed properties once more define life in spring and summer. Why not challenge your children in a BOBBY CAR race around the lake? Too exhausting? So maybe you prefer sitting on your couch, cuddling a soft plush KiKANiNCHEN, and entering into Bella ... more

Jack Sparrow sets sail for his great LEGO adventure: Eight LEGO sets accompany the theatrical release of the highly anticipated new film Pirates of the Caribbean: On Stranger Tides. Just in time for the theatrical of the new Walt Disney film Pirates of the Caribbean – On Stranger Tides on 19 May … more

Toy Story Toys Contribute More to Licensed Toy Retail Sales in First Six Months of 2010 than Many of Last Year’s Movie-Licensed Toys Were Able to Sell in all of 2009.According to weekly retail sales from leading market research provider, The NPD Group, leading up to the… more

Warner Bros. Consumer Products extend their successful partnership with leading toy manufacturer LEGO to make the exciting world of Harry Potter accessible to fans worldwide. LEGO makes the magic of Harry Potter creatively come alive with fascinating construction… more

Advanstar Global Licensing Group has announced the return of leading licensor Hasbro after a 6 year absence from the show floor. Hasbro will take its place alongside new exhibitors to include Dream Entertainment, Paramount Licensing, Biplano SA, Hallmark, Smart Brands, Skechers, Backstage Srl, … more