The green heroes are featured in the current McDonald’s Happy meal promotion campaign, which will run until January 29. Kids can transform into their most favourite Turtle – Leonardo, Donatello, Raphael or Michelangelo – with a cool mask in the respective colour. The four brothers will soon return … more

TLC are very proud to present you the first official The Smurfs Web Shop launched in Germany. Everybody is now able to buy the products from our licensees and is also able to jump into the blue world of The Smurfs. The concept of the web shop offers the customer a real shopping experience … more

The World’s most popular beverage celebrates the 100th anniversary of the classic contour shaped bottle in 2015. While the actual birthday is on November 16, dedicated retail and marketing activities will already start in April. Numerous high-end partners and brands have been appointed for … more

On 19th of February SpongeBob goes on a quest to discover a stolen recipe that takes him away from Bikini Bottom and into our dimension, our world. The movie release will be accompanied by several comprehensive promotional activities, for instance, at Müller department stores and online … more

Starting on January 1, the leading international brand licensing specialist adds representation of the major entertainment franchise to its portfolio and seeks to explore huge potential of the various properties in German-speaking territories … more

It is finally there. The highly anticipated first European Jeep® Concept store opens today in the heart of Munich’s CBD, the Hofstatt. The new Jeep apparel collection carries the Jeep original freedom and adventure values, enhancing the trait of versatility throughout the product range. Stop by the ... more

From fire salamander to brightly coloured gummy bears through to a cowboy that shoots faster than his shadow … the world of licensing provides the perfect property for every age group. Here BRANDORA once more tells about new products that could hardly be more different. Welcome to the world of ... more

The German designer label Strenesse extends its product offering with an exclusive eyewear collection. The range contains over 60 different frames both for optical and sun glasses and will be available at selected opticians in April. The leading German eyewear manufacturer Ivko GmbH holds the license to ... more

On November 7, 2012, Panini will publish the 100th issue of its very successful Star Wars comic magazine. With its first appearance in 1999, this magazine is one of the cornerstones of the Star Wars publishing program at Panini. It is dedicated to the classic saga and speaks to boys and men from 12 to 29 ... more

Chrysler Group LLC announced today that it has named The Licensing Company (TLC) as its new worldwide licensing agency for the Chrysler and Jeep®brands. This new appointment has been made to ensure greater global brand alignment and significant international growth during the next phase … more

LIMA Germany is working at full capacity for the Licensing Market 2010 and the agenda is already promising: This year, presentations on the show floor will once more span the whole spectrum of licensing. Due to the significant number of exhibitors, the Licensing Market covers all areas of licensing and a well- … more

The Licensing Company ( Gmbh/ ltd/ SARL) ( TLC) announces the signing of the SKECHERS brand throughout Europe. SKECHERS USA, Inc. (NYSE:SKX), a global leader in the lifestyle footwear industry, has appointed TLC throughout Europe to establish a leading brand extension program working closely with … more

The tried and true remains unchanged. So LIMA Germany once again invited the industry to Cologne. About 600 visitors came to follow a fine tradition and celebrate the seventh Day of Licenses at the Tanzbrunnen. For the seventh year in a row 25 first-class licensees and licensing agents presented … more

Advanstar Global Licensing Group has announced the return of leading licensor Hasbro after a 6 year absence from the show floor. Hasbro will take its place alongside new exhibitors to include Dream Entertainment, Paramount Licensing, Biplano SA, Hallmark, Smart Brands, Skechers, Backstage Srl, … more