The international iconic brand Chupa Chups® is celebrating its sixtieth anniversary all around the world. This time in Korea, where the prestigious Korean designer Lee Chung Chung has created an outstanding limited edition. The range was presented the past weekend in a unique … more

Disney and Lucasfilm today announced Star Wars Forces of Destiny, a new initiative celebrating the inspiring stories of iconic heroes from across the Star Wars universe. An original series of animated shorts (each 2-3 minutes in length) will explore exciting… more

Other Criteria and Marc Jacobs International announce the release of a limited edition t-shirt produced as a collaboration between Marc Jacobs and artist Damien Hirst. The t-shirt features the artwork of Hirst’s unique representation of Mickey Mouse, using his characteristic spot motif to interpret one of … more

Disney Store today revealed the newest soft toy craze - “Disney Tsum Tsum” - goes on sale in stores across Germany and www.disneystore.de from 27th November. Already exciting Disney fans in Japan and US, the collectable soft toy line is based on much-loved Disney characters, including Mickey Mouse … more

Exclusive Disney Baby products to famous Disney characters accompany young families through the adventures of everyday life from their very first day. Lovingly designed items to Winnie the Pooh, Mickey Mouse or Donald Duck create a comfortable atmosphere and inspire children’s … more

With his iconic status, universal appeal and ability to emotionally connect with generations of people all over the world, Mickey Mouse has inspired many world-renowned artists, including Andy Warhol, Roy Lichtenstein and Claes Oldenburg. British artist Damien Hirst is the latest to follow in these famous ... more

From fire salamander to brightly coloured gummy bears through to a cowboy that shoots faster than his shadow … the world of licensing provides the perfect property for every age group. Here BRANDORA once more tells about new products that could hardly be more different. Welcome to the world of ... more

2013, the eleventh Day of Licensing raises its curtain to present successful topics, innovative creations and merchandising rights and attractive promotional and marketing campaigns. 27 high-profile licensors and agencies will share basic knowledge regarding the most important and brand new ... more

Since end of August more than 150 articles featuring Mickey – plates, mugs, bread boards, and countless other accessories and gift items – are available at Butlers’. For the first time, the company provided customers with the opportunity to pre-order items two weeks prior to the official market launch ... more

Summer breezes, sandy bays and sunny beaches… licensed properties once more define life in spring and summer. Why not challenge your children in a BOBBY CAR race around the lake? Too exhausting? So maybe you prefer sitting on your couch, cuddling a soft plush KiKANiNCHEN, and entering into Bella ... more

In tight time slots leading agencies and well-known rights’ owners will present more than 150 different top licenses and hit brands at the 2012 Day of Licenses. Be part of it and learn about new licensed properties and upcoming trends, improve your expert knowledge, exchange ideas and opinions with ... more

The first Sunday in Advent belongs to the past already, but no need to get edgy: Disney make gift-giving easy this year as their numerous product releases provide something nice for everyone. Boys and girls will equally love the new “Lion King” branded products that hit retail shelves this winter. On ... more

Feel free to roar – After years of absence, the LION KING finally returned to big and small screens on 10 November. Just in time for the eagerly awaited theatrical release countless new branded products find their way onto retail shelves. In addition to branded bed linen and cute soft toys, lion ... more

The Licensing Market is able to raise their profile as a major business event that brings together business experts and interested parties. LIMA Germany has been able to win new exhibiting companies for their LICENSING MARKET 2011 that takes place on 9 November, starting at 9 am. This year, Turner ... more

Licensed products sell like hot cakes. Myth or reality? Nowadays almost everything and everyone is a licensed property. No matter if A-, B-, or even C-list celebrity, animated characters or brands – everything has its own “copy protection”. But is that really necessary? Some call it a blessing and some a ... more

Jack Sparrow sets sail for his great LEGO adventure: Eight LEGO sets accompany the theatrical release of the highly anticipated new film Pirates of the Caribbean: On Stranger Tides. Just in time for the theatrical of the new Walt Disney film Pirates of the Caribbean – On Stranger Tides on 19 May … more

Now, not only grown-ups but also their „little ones” can look forward to the comprehensive storage assortment from the German plastic specialist. Licensed designs such as Disney’s “Winnie the Pooh”, “Cars”, and “Princess” continue high in the market. Complementary to the current baby assortment with … more

From infants to senior citizens – licensed products appeal to everyone. More and more manufacturers rely on licensing to generate significant growth in sales and tap into new markets. We would like to provide you with a short outlook on new products and properties on the German market: … more

On 14 April 2011, Winnie the Pooh, the good-natured bear from Hundred-Acre-Wood, finally returns to the silver screen with his own new adventure. More than 35 years after his last major film appearance, Walt Disney Animation Studios now present an unparalleled feature film centred on the loveable … more

When people think about licensing, they often think in terms of sales figures, budget, and the next big seller. However, there is another way to do licensing – as the following examples will reveal. From supporting non-profit organisations to charity events, promoting healthy diet and active … more